ACF
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
WP Engine collects usage and ad-tracking data, auto-renews paid hosting, and limits lawsuits to Texas with a waiver.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account and payment info, IP and device data, cookies, browsing activity, location, and sometimes call recordings.
Read the exact line
Privacy policy
“This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring or exit pages, the files viewed on the Sites”
Training
They use it to run the service, improve products, send marketing, and help partners show ads that may be relevant to you.
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Privacy policy
“to allow us and our third-party partners to market and advertise our products and services that may be relevant to you;”
Sharing
Service providers, ad and analytics partners, and others in a sale or merger can get your data.
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Privacy policy
“to third-party marketing, advertising, and advertising analytics partners to help market and advertise our products and services”
Kept
They keep it as long as needed for those purposes and the law; no set number of days is given.
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Privacy policy
“We may keep your personal data for the period required to meet the purposes described herein.”
Controls
You can change account info, , unsubscribe from emails, and opt out of sale/share via footer links.
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Privacy policy
“you can do so through the “Cookie Settings” link or “Do Not Sell or Share My Personal Information” link, in a Sites’ footer”
Fine print
Plans auto-renew; fees are usually non-refundable; disputes go to Texas courts with no .
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Terms of service
“it will automatically renew for successive Renewal Terms each equal to the immediately preceding term unless a Party provides notification of its intent not to renew no later than 30 days prior”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of sale, share, and targeted ads
Cookie Settings or “Do Not Sell or Share My Personal Information” link in a Sites’ footer
Unsubscribe from marketing emails
Follow the unsubscribe link in emails or contact them as described in the privacy policy
Request access or deletion
Log into your account, submit a support request, or email privacy@wpengine.com
Cancel before auto-renewal
Notify them of intent not to renew no later than 30 days before the term ends
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
If something goes wrong, they try to cap what they owe you and wipe out many kinds of damages.
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Terms of service
“IN NO EVENT SHALL WE OR OUR LICENSORS HAVE ANY ARISING OUT OF OR RELATED TO THE AGREEMENT OR FOR ANY CAUSE OF ACTION”
For example, if hosting downtime costs your business a lot of money, you might only recover a few months of fees.
If your use of the service breaks their rules and someone sues them, you may have to pay their legal bills.
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Terms of service
“You agree to , defend, and WP Engine; its affiliates, subsidiaries, and vendors; and their respective officers, directors, agents, and employees”
For example, if content on your site violates their acceptable use policy and they get sued, you could owe attorney fees.
You usually cannot get money back after you pay, even if you stop using the service early.
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Terms of service
“Fees are payable in the currency specified in the Order and are not refundable except as expressly stated herein.”
For example, if you cancel mid-year for a reason other than their material breach, remaining fees can still be due.
You must sue on your own in Texas courts and cannot join a group lawsuit.
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Terms of service
“No claim may be brought as a class or and you may not actively assert a claim arising out of the Agreement as a member of a class or .”
For example, if many customers had the same billing issue, you could not join a .
Ad and analytics companies can get tracking data so ads follow you around.
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Privacy policy
“to third-party marketing, advertising, and advertising analytics partners to help market and advertise our products and services and provide you with advertising that may be relevant to you”
For example, a partner cookie on their site may help show you WP Engine ads on other websites.
When they close the account, you lose portal access and they will not help you move your site.
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Terms of service
“once your account has been terminated, you will no longer be able to access those Services or the User Portal. We will not be able to assist you with any site migration tasks”
For example, if they terminate hosting, you must already have your own backups to rebuild elsewhere.
They get a broad license to use your site content as needed to run and improve the service while you are a customer.
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Terms of service
“you hereby grant to us, our affiliates, providers of Third-Party Services, and subcontractors a non-exclusive, fully-paid, , fully , transferable, worldwide license”
For example, they and their vendors can copy and display your files on their servers to host your site.
They say they do not sell data for cash, but cookie sharing for ads may count as a sale you can opt out of.
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Privacy policy
“This activity is known as “sharing” or processing your personal information for targeted ads and may be considered “selling” your personal information under the laws in certain U.S. ”
For example, you can use the footer “Do Not Sell or Share” link so partners get fewer tracking cookies.
They say they will not ask for health, religion, or similar sensitive details.
Read the exact line
Privacy policy
“In no event will we ever request sensitive personal data (e.g. health information, religious preferences, etc.) from you, and we expressly request that you not provide any such sensitive personal data to us.”
For example, a signup form should not ask for your medical history.
Words to know
Legal words from the lines above, in plain English.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- auto-renewal
- Your subscription keeps charging you at the end of each period until you cancel it. For example, a free trial turns into a paid monthly plan unless you cancel before it ends.
- limitation of liability
- A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- class action waiver
- You agree not to join with other users in one lawsuit; each person must complain alone. For example, if a bug overcharges a million people, you cannot all sue together for a refund.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
How we got here · grade D · score 37/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
Besides account and payment details, they collect IP addresses, cookies, browsing and clickstream data, geolocation, and call recordings.
Does it record your voice, face or body, and what happens to that?
They list audio/visual information as recording customer service or sales calls, which is kept as personal information.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
Third-party advertising and analytics partners place cookies and may use hashed contact info for targeted ads.
Do they sell or share your data, and can you opt out?
They say they do not sell for money, but ad-partner sharing may count as a sale or share, with a footer opt-out.
What rights do they take over what you type and what the AI makes?
You keep ownership of customer content; they get a sublicensable license only for the term to provide or improve the services.
How long do they keep your data after you delete it, and can you delete it in the app?
You can change some data in your account or email support to request deletion; they keep data as needed for stated purposes and the law.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
They say they use generally accepted standards and technical measures, but they do not guarantee no leaks.
Is there a real age gate, and are teens protected?
The services are not for people under the age of majority in their jurisdiction; there is no extra age-check described.
Will they tell you when the rules change, and is the policy specific?
Policies are dated. Terms take effect 30 days after posting; privacy may change by posting a new version, and continued use counts as acceptance.
Can they close your account without warning, and can you get your data out first?
They can terminate for convenience with at least 30 days’ notice; after that you lose portal access and they will not help migrate.
If something goes wrong, who pays?
Services are as-is, liability is capped at about three months of fees, and you must indemnify them for AUP-related third-party claims.
Do subscriptions renew on their own, and can you get a refund?
Plans auto-renew unless you give 30 days’ notice; fees are not refundable except where the terms say otherwise.
The privacy policy is 4,094 words at a college graduate level (Flesch reading ease 32.4); the terms are 4,684 words at a college graduate level.
