Apple
- The policy says your content is not used for AI training.
- Your data is used to target ads at you; you can opt out.
- Data is shared only with the providers who run the service.
- The policy describes staff access for safety and legal checks.
Apple collects a lot, says it does not train foundation models on your private data, and can close accounts without notice.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account, device, payments, usage and search history, and sometimes location, health, and ID data.
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Privacy policy
“When you create an Apple Account, apply for commercial credit, purchase and/or activate a product or device, download a software update, register for a class at an Apple Store, connect to our services, contact us”
Training
They run services, stop fraud, personalize if you choose, and say private data is not used to train foundation AI.
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Privacy policy
“Your private personal data is not used to train our foundational AI models.”
Sharing
Affiliates, service providers, and partners; they say they do not sell your personal data.
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Privacy policy
“Apple does not sell your personal data including as “sale” is defined in Nevada and California.”
Kept
They keep data only as long as they say they need it; no exact delete-by date is given.
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Privacy policy
“Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy”
Controls
You can access, correct, and delete data at privacy.apple.com after signing in.
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Privacy policy
“To exercise your and choices, including where a third-party service provider is acting on Apple’s behalf, visit the Apple Data and Privacy page at privacy.apple.com”
Fine print
They can close your account without notice; subscriptions auto-renew; you them; services are as-is.
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Terms of service
“If you fail, or Apple suspects that you have failed, to comply with any of the provisions of this Agreement, Apple may, without notice to you: (i) terminate this Agreement and/or your Apple Account”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Access or delete your data
privacy.apple.com (Apple Data and Privacy page); extra requests at apple.com/legal/privacy/contact
Turn off Personalized Ads
iOS/iPadOS/visionOS: Settings > Privacy & Security > Apple Advertising; Mac: System Settings > Privacy & Security > Privacy > Advertising
Cancel auto-renewing subscriptions
Manage Subscriptions in your account settings (support.apple.com/HT202039)
Opt out of Applebot/AI crawl processing
Apple Intelligence Privacy Inquiries form (referenced in the privacy policy)
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They can shut your account if they think you broke the rules, without warning you first.
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Terms of service
“If you fail, or Apple suspects that you have failed, to comply with any of the provisions of this Agreement, Apple may, without notice to you: (i) terminate this Agreement and/or your Apple Account”
For example, if they suspect you gamed ratings, they could lock you out of App Store purchases the same day.
If your use of the services causes a legal fight, you may have to pay Apple’s costs.
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Terms of service
“BY USING THE SERVICES, YOU AGREE, TO THE EXTENT PERMITTED BY LAW, TO AND HOLD APPLE, ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, AND LICENSORS HARMLESS”
For example, if a review you posted leads to a lawsuit, you might have to cover Apple’s lawyers.
Reviews, photos, and other posts you send can be used by Apple forever, including in marketing.
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Terms of service
“Except to the extent prohibited by law, you hereby grant Apple a worldwide, , , nonexclusive license to use the materials you submit within the Services and related marketing”
For example, a photo you put in a review could show up in Apple ads later.
Paid purchases are generally not refunded, and prices can go up.
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Terms of service
“All Transactions are final. Content prices may change at any time.”
For example, if you buy a movie and change your mind, they may refuse a refund.
They collect how you use apps, including browsing and search history, not just what you type into a form.
Read the exact line
Privacy policy
“Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data”
For example, what you search in their stores can be stored as usage data.
They say your private account data is not used to train their big AI models.
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Privacy policy
“Your private personal data is not used to train our foundational AI models.”
For example, your private emails or photos should not be dumped into Apple’s foundation model training, according to this line.
They say they do not sell your personal data under those state laws.
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Privacy policy
“Apple does not sell your personal data including as “sale” is defined in Nevada and California. Apple also does not “share” your personal data as that term is defined in California.”
For example, they say they will not sell a list of your purchases to a data broker as a California “sale.”
Apple can show interest-based ads in some of its apps, but you can turn that off.
Read the exact line
Privacy policy
“If you do not want to receive ads targeted to your interests from Apple's advertising platform in those apps, you can choose to disable Personalized Ads”
For example, you can turn off Personalized Ads in Settings so App Store ads are less based on your interests.
Big privacy-policy changes should be posted a week ahead, and they may email you.
Read the exact line
Privacy policy
“When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file.”
For example, if they start using a new data type, they say they will warn you at least seven days before.
Paid plans keep charging until you cancel in account settings.
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Terms of service
“Subscriptions automatically renew until cancelled in the Manage Subscriptions section of your account settings.”
For example, Apple Music will bill again unless you cancel under Manage Subscriptions.
You need to be at least 13 (or the local equivalent) to make your own account.
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Terms of service
“You must be age thirteen (13) (or equivalent minimum age in your Home Country, as set forth in the Apple Account creation process) to create an account and use our Services.”
For example, a 12-year-old is supposed to use a child account a parent creates.
Words to know
Legal words from the lines above, in plain English.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- data subject rights
- The legal rights you have over your data, such as seeing it, fixing it, deleting it or moving it. For example, you can email the company and ask for a copy of everything it holds about you.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- auto-renewal
- Your subscription keeps charging you at the end of each period until you cancel it. For example, a free trial turns into a paid monthly plan unless you cancel before it ends.
How we got here · grade A · score 64/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect account, device, payment, usage including browsing and search history, and may collect precise location, health, fitness, financial, and government ID data.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
They say your private personal data is not used to train their foundational AI models. Public web crawls are separate, with an opt-out form.
Can employees or contractors read your conversations, and when?
They describe scanning uploaded content for illegal material including child sexual exploitation, and human review of public submissions like reviews.
Are you profiled or tracked for advertising?
Apple’s ad platform can show interest-based ads in some Apple apps; you can turn off Personalized Ads. They say they do not share with data brokers.
Do they sell or share your data, and can you opt out?
They say they do not sell personal data and do not share it as California defines “share.” They still share with service providers, affiliates, and partners who help run offerings.
What rights do they take over what you type and what the AI makes?
For materials you submit (reviews, photos, and similar), you grant a worldwide, royalty-free, perpetual license for the services, marketing, and internal use.
How long do they keep your data after you delete it, and can you delete it in the app?
You can use privacy.apple.com to access and delete data, but they do not say it is gone within 30 or 90 days. They keep data as long as needed for the stated purposes or law.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
They describe administrative, technical, and physical safeguards, point to a security guide, and cite Global CBPR/PRP certifications.
Is there a real age gate, and are teens protected?
You must be 13 (or the local minimum) to create an account. Child accounts need a parent or school and verifiable parental consent, but the main gate is stated age at signup.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated and says material changes get at least a week’s website notice plus direct contact if they have your data. The media terms say continued use accepts changes immediately.
Can they close your account without warning, and can you get your data out first?
If they think you broke the rules, they may terminate your account without notice. They can also suspend or discontinue services with or without notice.
If something goes wrong, who pays?
Services are provided as-is with broad damage limits, and you agree to indemnify Apple for claims from your use or alleged rule-breaking.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew until you cancel in Manage Subscriptions. They notify you of price increases and charge no more than 24 hours before a period starts. They also say all transactions are final.
The privacy policy is 4,374 words at a college graduate level (Flesch reading ease 39); the terms are 8,406 words at a college graduate level.
