Babbel
- The policy allows AI training; it does not describe an opt-out.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Babbel collects learning and voice data, may train AI on it, shares ads data.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
- Uses your content for AI training with no opt-out
Collected
Account info, payments, device and IP data, learning progress, and voice from lessons.
Read the exact line
Privacy policy
“This includes, for example, your name and email address, device information, as well as your payment details (including bank information, account number and/or the card you use for payment).”
Training
They run the app, personalize learning, may train AI, and use tracking for ads.
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Privacy policy
“This data may also be used to train our AI and to further develop and optimize our services.”
Sharing
Hosts, IT vendors, ad partners, affiliates, payment firms, and sometimes your employer.
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Privacy policy
“We want to provide an attractive product for our customers and convince more customers to purchase our product. To do this, we work with a variety of advertising and marketing service providers.”
Kept
They keep data as long as needed, plus years for tax and contracts; delete by request.
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Privacy policy
“From the end of the calendar year in which the data was collected, we will retain Personal Data contained in our accounting records for eight to ten years and Personal Data contained in commercial letters and contracts for six years.”
Controls
Email privacy@babbel.com for access or deletion; ads opt-out pages exist for some US states.
Read the exact line
Privacy policy
“If you have any questions about this Policy or would like to exercise your , please contact us at privacy@babbel.com.”
Fine print
B2B contracts auto-renew, cap , and you may have to cover their legal costs.
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Terms of service
“The Parties agree that any dispute, claim, or disagreements arising out of or relating in any way to Customer’s access to or use of the Services”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Request access or deletion
Email privacy@babbel.com
Opt out of sale or sharing (US)
Consent and opt-out page / “Do Not Sell or Share My Personal Information/Opt-out”
Refuse some cookies
Website cookie banner in the footer, or in the app Settings > Privacy in your profile
Object to marketing
Contact privacy@babbel.com or use the consent and opt-out page
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
What you type or say in AI features can be used to train their models, not only to run the lesson.
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Privacy policy
“This data may also be used to train our AI and to further develop and optimize our services.”
For example, a practice conversation you have with the AI could help improve the product for other learners.
Your actual voice files are not supposed to train models unless they are stripped of identity first.
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Privacy policy
“However, we only use voice recordings in form for training purposes.”
For example, a pronunciation clip might be used after they say they removed who you are.
Third-party AI companies get your audio to turn it into text, then Babbel says the audio is deleted.
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Privacy policy
“Voice recordings will only be shared with AI providers for transcribing purposes and will be deleted after transcription.”
For example, a spoken answer in a live AI chat is sent out to be transcribed, then the sound file is dropped.
They treat some identifiers and browsing data as sold or shared for ads.
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Privacy policy
“Sell/Sold toThird parties (such as advertising or social media partners) helping with retargeting advertising to you”
For example, visiting the site could lead to Babbel ads following you on social media.
They send lasting IDs to outside ad companies.
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Privacy policy
“Engaging in marketing and advertising activities on Babbel and on third-party services (therefore, persistent identifiers may be collected by, and/or transmitted by Babbel to, such third-party providers”
For example, an ad network can recognize your phone across apps after you use Babbel.
The business customer must pay Babbel’s legal costs if a claim comes from how they used the service.
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Terms of service
“Customer shall and , at its expense, Babbel and its Affiliates”
For example, if an employee misuses the app and someone sues Babbel, the employer may have to pay.
Paid business plans keep renewing unless you cancel months ahead.
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Terms of service
“The Initial Service Term shall automatically and continuously renew for additional periods, each of which shall be the same length of time as the Initial Service Term”
For example, a one-year company plan rolls into another year if you miss the three-month cancel window.
They keep a picture of how you learn and which words you know.
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Privacy policy
“We process information about your learning behavior, personal vocabulary and learning progress.”
For example, words you miss in quizzes can be stored to shape later lessons.
You can , but the policy points you to contact them rather than an in-app button.
Read the exact line
Privacy policy
“To ask us to delete your Personal Data.”
For example, you email privacy@babbel.com and wait while they verify who you are.
Words to know
Legal words from the lines above, in plain English.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- data subject rights
- The legal rights you have over your data, such as seeing it, fixing it, deleting it or moving it. For example, you can email the company and ask for a copy of everything it holds about you.
- de-identified
- Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
How we got here · grade F · score 29/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
They collect account and payment data plus device info, IPs, user IDs, learning behavior, and ad tracking—not only what you type to learn.
Does it record your voice, face or body, and what happens to that?
Voice is sent to AI vendors for transcription, then deleted; anonymized recordings may be used to train models.
Are your chats and uploads used to train AI models, and is that off by default?
They say input and usage data may train AI on legitimate interest. No in-app opt-out for that training is described.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They use pixels, cookies, and ad partners, including social platforms, for targeting and retargeting.
Do they sell or share your data, and can you opt out?
California and some other US states are told identifiers and activity may be sold or shared for ads, with an opt-out page.
What rights do they take over what you type and what the AI makes?
The B2B terms say the customer keeps content but grants Babbel a sublicensable license to use it to provide the service and as de-identified data.
How long do they keep your data after you delete it, and can you delete it in the app?
You ask them to delete data. Some records are kept many years for tax and contracts.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They store learning behavior, vocabulary, and progress to personalize, without describing a memory on/off control.
Do they commit to basic security, and have they leaked data?
They say they use European servers, processors, and (in B2B) technical and organizational measures. No audit or leak history is given.
Is there a real age gate, and are teens protected?
Not stated in the documents.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated but they may publish a new version online without promising advance notice to users.
Can they close your account without warning, and can you get your data out first?
Not stated in the documents.
If something goes wrong, who pays?
B2B terms are as-is, cap Babbel’s liability at fees paid in 12 months, and require the customer to indemnify Babbel.
Do subscriptions renew on their own, and can you get a refund?
B2B paid terms auto-renew; unused classroom credits expire and are not refunded. Consumer app billing is not in these terms.
The privacy policy is 9,443 words at a professional or legal expert level (Flesch reading ease 2.8); the terms are 8,220 words at a professional or legal expert level.
