Behance
- The policy says your content is not used for AI training.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- Staff may review your content; the policy does not describe an opt-out.
Adobe collects a lot, shares with ad partners, reviews public Behance posts, and does not train generative AI on your files unless you put them on Stock.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, your projects, device data, usage, and sometimes location, face/voice, and partner data.
Read the exact line
Privacy policy
“We may also infer, generate, or collect and receive information from third parties, including partners, data brokers, service providers, aggregators, and from publicly accessible sources”
Training
They run the service, improve products, market, and share with ad partners; they do not train generative AI on your files except Stock.
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Terms of service
“We will not use your Local or Cloud Content to train generative AI models except for Content you choose to submit to the Adobe Stock marketplace”
Sharing
Adobe companies, service providers, ad and sales partners, and anyone who can see public Behance posts.
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Privacy policy
“We also disclose personal information to other companies in the Adobe family and with advertising and sales partners consistent with your choices.”
Kept
They keep most data while you use Adobe; some contract records can stay for ten years after you last interact.
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Privacy policy
“personal information related to our contract and business transactions with you, which we retain for ten years after your last interaction with us.”
Controls
You can edit your account, delete files in the app, opt out of some analysis and marketing, and ask Adobe to delete data.
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Privacy policy
“you can delete files or photos you have stored in our Services and Software by logging in and using the deletion functions that are available.”
Fine print
You own your work; they can end access for rule breaks; you may have to cover their legal costs; services are as-is.
Read the exact line
Terms of service
“You will us and our subsidiaries, affiliates, officers, agents, employees, partners, and licensors from any claim(s), demand(s), loss(es), or damage(s), including reasonable attorneys’ fees”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of content analysis
adobe.com/go/contentanalysisfaq (linked from the terms)
Turn off marketing emails and ads cookies
Adobe ID profile preferences, unsubscribe links, and Your Privacy Choices / Cookies Policy in the Adobe Privacy Center
Delete files in the product
Log in and use the deletion functions in the service you are using
Ask to close your Adobe ID
Privacy inquiry form linked from the Adobe Privacy Policy contact section
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
Adobe can send what you do on their sites to social networks and ad companies so ads can follow you.
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Privacy policy
“In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps”
For example, visiting Behance pages could help Facebook or an ad network show you Adobe ads later.
They can give your details to other companies so those companies can market to you, unless the law requires consent.
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Privacy policy
“sharing your information with third parties for their own marketing purposes, where your consent is not required”
For example, a sales partner might email you about tools after you signed up for Behance.
If someone sues Adobe over your posts or how you used the service, you may have to pay Adobe’s legal bills.
Read the exact line
Terms of service
“You will us and our subsidiaries, affiliates, officers, agents, employees, partners, and licensors from any claim(s), demand(s), loss(es), or damage(s), including reasonable attorneys’ fees”
For example, if a photo you posted on Behance leads to a lawsuit, you could be asked to cover Adobe’s lawyer costs.
If you publish work on Behance, Adobe staff may look at it, not only computers.
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Terms of service
“when you make your Cloud Content publicly available (like on Adobe Stock or Behance)”
For example, a public Behance project could be opened by a reviewer checking for violence, nudity, or copyright issues.
Some account and billing records can stay on file for a decade after you stop using Adobe.
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Privacy policy
“which we retain for ten years after your last interaction with us.”
For example, even after you leave Behance, Adobe may still keep purchase and contract details for ten years.
Adobe can shut off your account right away if they decide you broke the rules.
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Terms of service
“we may at any time immediately terminate or suspend your right to use and access the Services and Software if in Adobe's sole discretion”
For example, they could lock your Behance profile without warning if they think a post violates their rules.
Your Behance files are not used to train Adobe’s generative AI unless you put them on Stock.
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Terms of service
“We will not use your Local or Cloud Content to train generative AI models except for Content you choose to submit to the Adobe Stock marketplace”
For example, a private or Behance-only project should not be used to teach Firefly unless you also upload it to Stock.
You still own the work you upload; Adobe does not take ownership.
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Terms of service
“As between you and Adobe, you (as a Business User or a Personal User, as applicable) retain all rights and ownership of your Content.”
For example, a portfolio piece on Behance remains yours even though Adobe hosts it.
Face and voice grouping tools are off until you turn them on, and you can turn them off.
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Privacy policy
“These features are off by default and, should you choose to enable them, you can always disable these features.”
For example, Adobe should not build a face group from your photos unless you switch that feature on.
You have to say you are at least 13 to make an Adobe account for Behance.
Read the exact line
Terms of service
“You must be 13 or older to register for an Adobe ID.”
For example, a 12-year-old is not supposed to create their own Behance account.
Words to know
Legal words from the lines above, in plain English.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- data broker
- A company that buys, collects and resells information about people, usually without ever meeting them. For example, your phone number and shopping habits can be sold as part of a list to a company you never heard of.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- consent
- Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
How we got here · grade B · score 53/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect account details, your content, device IDs, usage, inferred data from brokers, and sometimes precise location and biometrics.
Does it record your voice, face or body, and what happens to that?
Face and voice features can be used if you turn them on; Adobe says they delete that data when you turn the feature off.
Are your chats and uploads used to train AI models, and is that off by default?
Adobe says it will not train generative AI on your content unless you submit it to Adobe Stock.
Can employees or contractors read your conversations, and when?
People may review public Behance content and content flagged as illegal or abusive. There is no general opt-out for that public review.
Are you profiled or tracked for advertising?
Adobe shares site and app activity with social platforms and advertising partners to show more relevant ads.
Do they sell or share your data, and can you opt out?
They share with Adobe companies, processors, and advertising and sales partners, including for those partners’ marketing, with some marketing opt-outs.
What rights do they take over what you type and what the AI makes?
You own your content. Adobe takes a license to host, display, and operate the service, including publishing on Behance when you choose.
How long do they keep your data after you delete it, and can you delete it in the app?
You can delete files in the product, but some contract and transaction data can be kept for ten years after your last interaction.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
Adobe describes encryption, two-step verification, and confidentiality rules. No independent audit of Behance is described here.
Is there a real age gate, and are teens protected?
You must be 13 or older to register for an Adobe ID. Other products have extra child rules, but Behance is not listed as a child app.
Will they tell you when the rules change, and is the policy specific?
The policy is dated. Adobe says it will update the date and, for some material changes, give notice by email or in the product.
Can they close your account without warning, and can you get your data out first?
Adobe can immediately suspend or end access if they decide you broke the terms. They try to give 30 days’ notice only when ending for other reasons.
If something goes wrong, who pays?
The service is as-is, their payout is capped at a small amount, and you must cover their legal costs for claims tied to your content or use.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 6,552 words at a college graduate level (Flesch reading ease 39.4); the terms are 11,445 words at a college level.
