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FACEIT

FTier FHighest risk · 23/100
  • The policy allows AI training; it does not describe an opt-out.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • The documents do not say who can read your content.

FACEIT collects biometrics, chats, and ad IDs, trains AI without opt-out, auto-renews, and can close accounts without notice.

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Privacy policy ↗Terms · September 1, 2026 ↗38 min read · college level26 lines verified word for word
  • Uses your content for AI training with no opt-out

Collected

What is collected

Account info, chats, device and ad IDs, game data, friends lists, and sometimes your face and ID.

Read the exact line

Privacy policy

“Your facial image, biometric data, and information displayed on your identity document, such as name, address, gender, date of birth, place of birth, ID number, signature.”

Training

How it is used

They run the platform, ads, and profiling, and may train AI tools on your personal data.

Read the exact line

Privacy policy

“In limited cases, we may use personal data to train AI tools to improve our use of the same.”

Sharing

Who may see it

Service providers, ad partners, commercial partners, group companies, and sometimes the public (rankings and bans).

Read the exact line

Privacy policy

“Commercial Partners – We may disclose information with third parties with whom we have a commercial partnership for the purpose of account linkage, prizegiving, and personalized advertising.”

Kept

How long it is kept

Rankings can be kept forever; other data is kept as long as they say they need it.

Read the exact line

Privacy policy

“We retain this data indefinitely for historical and statistical purposes.”

Controls

Your controls

You can unsubscribe from marketing, change cookies, and via support or an in-app tool.

Read the exact line

Privacy policy

“You can manage your preferences  by using the ‘unsubscribe’ link in emails or through your account settings.”

Fine print

The fine print

They can close you without notice, subscriptions auto-renew, you them, and English courts apply.

Read the exact line

Terms of service

“we may suspend or close a Member’s account - immediately and without notice - if that Member breaches these Terms or we reasonably suspect you may do so.”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Unsubscribe from marketing emails

    Account settings or the unsubscribe link in emails

  2. Change cookie and ad consent

    Site cookie consent manager / Site settings

  3. Close your account or

    FACEIT Support Form or in-platform self-service deletion tool

  4. Cancel a paid subscription before renewal

    Account settings (cancel before the current period ends)

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They can use your personal data to train their AI. The policy does not give you a switch to turn that off.

Read the exact line

Privacy policy

“In limited cases, we may use personal data to train AI tools to improve our use of the same.”

For example, a support chat or gameplay data could be used to train an internal AI tool.

2 · What is collected

If you verify, they take your face and ID details and send them to a verification company.

Read the exact line

Privacy policy

“Your facial image, biometric data, and information displayed on your identity document, such as name, address, gender, date of birth, place of birth, ID number, signature.”

For example, a selfie and passport scan go to Daon so you can get a Verified badge.

3 · How it is used

Anything you post can be used worldwide forever, including by others they , even though you still own it.

Read the exact line

Terms of service

“By posting Member Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to FACEIT an , , non-exclusive, transferable, , fully paid, , worldwide license”

For example, they could reuse your avatar or a clip you posted in marketing without paying you.

4 · The fine print

If someone sues them because of how you used the site or what you posted, you may have to pay their legal bills.

Read the exact line

Terms of service

“you agree to , FACEIT, its subsidiaries and affiliates, and each of their respective directors, officers, employees, shareholders, vendors, partners, contractors, agents, licensors and representatives”

For example, if a chat post you made leads to a lawsuit, they can ask you to cover their lawyers.

5 · The fine print

They can lock you out right away if they think you broke the rules, without warning you first.

Read the exact line

Terms of service

“we may suspend or close a Member’s account - immediately and without notice - if that Member breaches these Terms or we reasonably suspect you may do so.”

For example, a suspected multi-account flag could close your account before you can export anything.

6 · How it is used

Ad companies can mix FACEIT data with what they already know about you to target ads.

Read the exact line

Privacy policy

“These partners may also combine this information with information which they have collected about you when you use their services or the websites or services of third parties in order to serve you more relevant advertisements on-platform”

For example, an ad network could link your FACEIT activity to browsing on other sites.

7 · How long it is kept

Your ranking and performance stats can stay on the platform forever.

Read the exact line

Privacy policy

“We retain this data indefinitely for historical and statistical purposes.”

For example, an old ELO and match record can remain public even after you stop playing.

8 · The fine print

Paid plans keep charging until you cancel. Unused time is generally not refunded.

Read the exact line

Terms of service

“Your payment to FACEIT will automatically renew at the end of the subscription period, unless you cancel your Paid Subscription before the end of the current subscription period.”

For example, if you cancel mid-month, you keep access until the period ends but do not get money back.

9 · What is collected

Linking Steam can pull your friends list and other game profile data into FACEIT.

Read the exact line

Privacy policy

“Game data: nickname, ID, rank/skill level/elo (which is based on your previous performance in games), basic profile statistics, skins inventory (only if it is publicly visible on Steam), bans information, and (for Steam users) friends list.”

For example, your Steam friends who also play FACEIT can be used for friend suggestions.

10 · The fine print

You must be at least 13. Teens 13–18 are expected to have a parent’s consent, but it is mostly self-declared.

Read the exact line

Privacy policy

“Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from children under the age of 13 or allow them to create a FACEIT account.”

For example, a 14-year-old can sign up by saying they have parent permission.

11 · Terms

Disputes go to courts in London.

Read the exact line

Terms of service

“These Terms shall be of England & Wales, without regard to its conflict of law provisions, and the parties hereto submit to the exclusive of the courts of London, England.”

For example.

Words to know

Legal words from the lines above, in plain English.

biometric
Measurements of your body that identify you, like your face, fingerprint or voice. For example, a selfie used to unlock the app or a voice recording matched to you.
personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
model training
Using your content and conversations as examples to teach an AI system, which can then echo them in future answers. For example, a story you write in a chatbot may be studied by the company to make the next version of the bot.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
targeted advertising
Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
retention
How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
irrevocable
Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
sublicensable
The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
worldwide license
You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
How we got here · grade F · score 23/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
  • What does the app collect beyond what it needs to work?

    They collect more than account and gameplay: device and advertising IDs, Steam friends lists, optional gender and phone, and identity documents if you verify.

  • Does it record your voice, face or body, and what happens to that?

    Identity verification uses your facial image and biometric data, shared with Daon, and kept as long as needed for that purpose.

  • Are your chats and uploads used to train AI models, and is that off by default?

    They say they may train AI tools on personal data based on legitimate interests. No opt-out is described.

  • Can employees or contractors read your conversations, and when?

    Not stated in the documents.

  • Are you profiled or tracked for advertising?

    Third-party ad partners get device and custom data and may combine it with their own profiles. Under-18s are not shown ads.

  • Do they sell or share your data, and can you opt out?

    Data is shared with service providers, group companies, and commercial partners for ads and campaigns. Cookie and marketing consents can be withdrawn.

  • What rights do they take over what you type and what the AI makes?

    You keep ownership of posts, but you grant a perpetual, sublicensable worldwide license. Removing content ends the license except archived copies.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    You can request deletion via support or an in-app tool, but rankings are kept indefinitely and support records for two years.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They profile users for ads and recommendations from activity and inferred interests. There is no described memory viewer like a chatbot memory panel.

  • Do they commit to basic security, and have they leaked data?

    Not stated in the documents.

  • Is there a real age gate, and are teens protected?

    The service is for ages 13+. Under-18s must have parent consent, but signup is a self-declaration unless they later verify identity.

  • Will they tell you when the rules change, and is the policy specific?

    Terms are dated. Material privacy changes get advance notice, but continued use of the site still counts as accepting new terms.

  • Can they close your account without warning, and can you get your data out first?

    They may close an account immediately without notice for suspected breaches, and can also terminate by emailing you.

  • If something goes wrong, who pays?

    The service is as-is, liability is capped at six months of fees or £100, and you must indemnify FACEIT for many claims tied to your use.

  • Do subscriptions renew on their own, and can you get a refund?

    Paid subscriptions auto-renew. Canceling stops the next charge but unused time is not refunded except where law requires it.

The privacy policy is 8,613 words at a college level (Flesch reading ease 41.9); the terms are 11,049 words at a college graduate level.

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