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Giphy

CTier CMedium risk · 42/100
  • The documents do not say whether your data trains AI.
  • Your data is used for personalized ads, including by third-party ad companies.
  • They say they do not sell or share your data.
  • The policy describes staff access for safety and legal checks.

Giphy collects usage and ad-tracking data, keeps public GIFs after you leave.

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Privacy policy · June 11, 2024 ↗Terms · April 8, 2024 ↗27 min read · college level23 lines verified word for word

Collected

What is collected

Account info, GIFs you post, IP, device ID, cookies, ad IDs, and sometimes social-login data.

Read the exact line

Privacy policy

“Information that we collect automatically includes your IP address, device ID, user query information, and cookie information.”

Training

How it is used

They run the site, improve it, and show targeted ads, including via third-party ad networks.

Read the exact line

Privacy policy

“This information may be used by us and others to, among other things, tailor the Services to you (for example, by providing search results in your preferred language), analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and better understand your online activity.”

Sharing

Who may see it

They say they do not sell your data; service providers, connected apps, and the public can still see some of it.

Read the exact line

Privacy policy

“We do not sell your Personal Data.”

Kept

How long it is kept

They keep data while your account is open; public GIFs can stay even after you delete it.

Read the exact line

Privacy policy

“However, given the nature of public display used on our Services, any public activity on your Account prior to deletion will remain stored on our servers and may remain accessible to the public.”

Controls

Your controls

You can delete your account, limit cookies, and opt out of some targeted ads.

Read the exact line

Privacy policy

“Should you ever decide to delete your Account, you may do so by following the instructions here.”

Fine print

The fine print

They can close you without notice.

No exact line could be verified.

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Delete your account

    Follow the in-product instructions, or email support@giphy.com if you have trouble

  2. Opt out of targeted ads

    http://www.networkadvertising.org/choices/ or www.aboutads.info/choices, plus Limit Ad Tracking / reset advertising ID on your phone

  3. Turn off Google Analytics cookies

    https://tools.google.com/dlpage/gaoptout

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

You still own your GIFs, but they get a forever license to use, change, and them for the service and their business.

Read the exact line

Terms of service

“You hereby do and shall grant us a non-exclusive, worldwide, , , fully paid, transferable, right to use, modify, reproduce, distribute, prepare derivative works of, display, perform and otherwise fully exploit such User Content”

For example, a GIF you uploaded could stay on Giphy and be reused even after you leave.

2 · The fine print

They can shut your account without warning and you may lose what was in it.

Read the exact line

Terms of service

“We may terminate or suspend your account or access to the Services at any time, with or without notice, which may result in the loss of all information associated with your account.”

For example, they could ban you overnight and your saved collections could disappear.

3 · The fine print

If your use of Giphy causes a legal fight, you may have to pay their lawyer bills.

Read the exact line

Terms of service

“You shall and us, our affiliates and each of our and their respective employees, contractors, directors, suppliers and representatives from all liabilities, claims and expenses, including reasonable attorneys’ fees”

For example, if someone sues over a GIF you posted, you might have to cover Giphy’s costs.

4 · How it is used

Ad companies can track what you do on Giphy and on other sites to target ads.

Read the exact line

Privacy policy

“Some of these entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information.”

For example, searching funny cat GIFs could help ads follow you on other websites.

5 · How long it is kept

Deleting your account does not take down GIFs or posts that were public.

Read the exact line

Privacy policy

“any public activity on your Account prior to deletion will remain stored on our servers and may remain accessible to the public.”

For example, a GIF you posted years ago can still show up in search after you leave.

6 · Terms

not a regular court , unless you opt out in time.

Read the exact line

Terms of service

“YOU AGREE THAT ALL DISPUTES BETWEEN YOU AND US OR OUR OFFICERS, DIRECTORS OR EMPLOYEES IN THEIR CAPACITY AS SUCH (WHETHER OR NOT SUCH DISPUTE INVOLVES A THIRD PARTY) WITH REGARD TO YOUR RELATIONSHIP WITH US”

For example, if many users were harmed, you generally could not join a .

7 · What is collected

If you use the face-scan feature, they say they do not keep those scans.

Read the exact line

Privacy policy

“We also do not store your facial scans and related facial data.”

For example, a face filter should not leave a stored face map on their servers.

8 · How it is used

Under U.S. privacy laws they say they do not sell or share personal data for ads in that legal sense.

Read the exact line

Privacy policy

“We do not “sell” or “share” your Personal Data, as those terms are defined under U.S. Privacy Laws, nor have we “sold” or “shared” your Personal Data in the past 12 months.”

For example, they claim they are not selling your name and email to data brokers.

9 · The fine print

They may post a notice, but keeping using the site means you accept the new rules.

Read the exact line

Privacy policy

“If we make changes in the way we collect or use information, we will notify you by posting an announcement on our Services or by sending you an email. A user is bound by any changes to the Privacy Policy when he or she uses our Services after such changes have been first posted.”

For example, if they add a new data use, using Giphy after the post can count as agreeing.

10 · The fine print

You must be 13 (16 in some European countries), but they mainly rely on you saying so.

Read the exact line

Terms of service

“By using the Services, you represent and warrant that you are at least 13 years of age.”

For example, a 12-year-old could still sign up if they claim they are older.

Words to know

Legal words from the lines above, in plain English.

device identifiers
Codes that single out your phone or computer, used to recognise you across apps and sites. For example, the advertising ID on your phone lets two unrelated apps know they are seeing the same person.
cookies
Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
sell or share
Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
worldwide license
You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
sublicensable
The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
affiliates
Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
service providers
Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
tracking pixels
Tiny invisible images or bits of code in a page, app or email that report back when and where you opened it. For example, a pixel in a marketing email tells the sender the moment you read it.
How we got here · grade C · score 42/100 · 14 of 15 policy answers backed by a verified quote · 2 not stated
  • What does the app collect beyond what it needs to work?

    Besides account and GIFs you post, they automatically collect IP address, device ID, cookies, queries, and advertising identifiers.

  • Does it record your voice, face or body, and what happens to that?

    Facial scans need an in-app accept. They say they use them only for the feature and do not store or share them.

  • Are your chats and uploads used to train AI models, and is that off by default?

    Not stated in the documents.

  • Can employees or contractors read your conversations, and when?

    They say they may access and read personal data for law, enforcement of terms, fraud, support, and safety.

  • Are you profiled or tracked for advertising?

    Third-party ad networks use cookies and beacons to track you on Giphy and other sites for targeted ads.

  • Do they sell or share your data, and can you opt out?

    They say they do not sell personal data and, under U.S. privacy laws, do not sell or share it.

  • What rights do they take over what you type and what the AI makes?

    You own your posts, but you grant a perpetual sublicensable license, and public posts are public by default.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    You can delete an account, but they keep public activity on their servers and it may stay public.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    Not stated in the documents.

  • Do they commit to basic security, and have they leaked data?

    They mention passwords and industry-standard storage but do not guarantee security and do not describe audits.

  • Is there a real age gate, and are teens protected?

    You must be 13 (16 in parts of Europe). They rely on you stating your age and say they will delete if they learn someone is under that age.

  • Will they tell you when the rules change, and is the policy specific?

    The privacy policy is dated. They may post or email about changes, and continued use after posting binds you.

  • Can they close your account without warning, and can you get your data out first?

    They can end your account anytime with or without notice, and you may lose information tied to the account.

  • If something goes wrong, who pays?

    The service is “as is,” liability is capped at $100, and you must indemnify them for claims tied to your use.

  • Do subscriptions renew on their own, and can you get a refund?

    These documents do not describe subscriptions, auto-renewal, or refunds.

The privacy policy is 6,187 words at a college level (Flesch reading ease 43.9); the terms are 3,836 words at a college level.

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