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FTier FHighest risk · 33/100
  • The documents do not say whether your data trains AI.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • The documents do not say who can read your content.

Public posts, a broad license on your uploads, ads and partner tracking.

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Privacy policy · July 1, 2026 ↗Terms · August 5, 2014 ↗17 min read · college graduate level20 lines verified word for word

Collected

What is collected

Account info, comments, photos, device and usage data, IP, and sometimes precise location.

Read the exact line

Privacy policy

“When you access or use the Website or Service we may collect the following Personal Information: (i) Contact details:”

Training

How it is used

They run the site, recommend content, market with consent, and run ads and analytics.

Read the exact line

Privacy policy

“To provide you with further marketing and advertising material, subject to your prior indication of consent on the Service.”

Sharing

Who may see it

Staff, other users, search engines, affiliates, ad partners, and Retention.com can see data.

Read the exact line

Privacy policy

“However the Content that you upload may be available to other users of the Service and the Service's personnel, as well as to users of the Internet in general”

Kept

How long it is kept

They say identifiable data is kept no longer than 24 months unless you delete or law requires more.

Read the exact line

Privacy policy

“but not longer than 24 months in an identifiable form, or as required by law.”

Controls

Your controls

Email them to access or delete data; cookie, ad, and Retention.com opt-outs are listed.

Read the exact line

Privacy policy

“If you wish to exercise any or all of the above rights, please contact us by email at: info (at) literally (dot) media”

Fine print

The fine print

They take a forever license on posts, can close you anytime, cap at $25.

Read the exact line

Terms of service

“you hereby grant Cheezburger a , , worldwide, non-exclusive, , sublicenseable and transferable license”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Request access or deletion of your data

    Email info (at) literally (dot) media or dpo (at) literally (dot) media

  2. Opt out of Retention.com matching

    https://app.retention.com/optout

  3. Opt out of interest-based ads

    NAI and DAA opt-out pages linked in the privacy policy, plus Google interest-based ads opt-out

  4. Unsubscribe from newsletters

    Unsubscribe link in emails or preferences in your account

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They can use, change, sell, and anything you upload forever, even after you leave.

Read the exact line

Terms of service

“you hereby grant Cheezburger a , , worldwide, non-exclusive, , sublicenseable and transferable license to use, adapt, modify, sell, reproduce, distribute”

For example, a meme you posted could be printed on merch or licensed to someone else with no payment to you.

2 · The fine print

They can shut your account whenever they want, without warning.

Read the exact line

Terms of service

“Cheezburger may suspend or terminate your access to the Websites or terminate these Terms of Service, at any time, for any reason.”

For example, your profile and posts could disappear overnight with no notice.

3 · The fine print

If they harm you, they say they owe you at most twenty-five dollars.

Read the exact line

Terms of service

“THE MAXIMUM OF CHEEZBURGER, ITS MANAGERS, MEMBERS, EMPLOYEES, LICENSORS, SUPPLIERS, OR AGENTS TO YOU FOR ANY CLAIM UNDER THESE TERMS OF SERVICE, WHETHER IN CONTRACT, TORT, OR OTHERWISE, IS $25.00.”

For example, even if a leak of your data caused big losses, they cap payout at $25.

4 · The fine print

You promise to cover their legal bills if your use or posts cause a lawsuit.

Read the exact line

Terms of service

“You agree to and Cheezburger, its managers, members, employees and agents, from and against any and all claims”

For example, if someone sues them over a photo you uploaded, you may have to pay their lawyers.

5 · What is collected

Anything you post can be seen by other people, staff, and the open internet.

Read the exact line

Privacy policy

“The content that you upload to the Service is not private”

For example, a comment with your name and email context could show up in search results.

6 · How it is used

A partner can match your visit to an email or home address for marketing.

Read the exact line

Privacy policy

“we use GetEmails, LLC dba Retention.com, a data enrichment company, to provide these services.”

For example, browsing the site could lead to mail or email from them even if you never typed your address.

7 · How it is used

They say they do not sell personal information, though they still share with partners and ads.

Read the exact line

Privacy policy

“We do not sell, trade, or rent users' Personal Information to other parties.”

For example, they claim they will not rent your email list, but ads and Retention.com still get identifiers.

8 · How long it is kept

They say they will not keep you identifiable longer than two years unless the law says otherwise.

Read the exact line

Privacy policy

“but not longer than 24 months in an identifiable form, or as required by law.”

For example, old logs tied to you should be stripped of identity after 24 months.

9 · How long it is kept

They claim they use standard security measures and point to a security page.

Read the exact line

Privacy policy

“We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards.”

For example, they say they try to stop unauthorized access, but they do not list audits here.

Words to know

Legal words from the lines above, in plain English.

personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
consent
Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
irrevocable
Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
limitation of liability
A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
retention
How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
sell or share
Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
How we got here · grade F · score 33/100 · 15 of 15 policy answers backed by a verified quote · 5 not stated
  • What does the app collect beyond what it needs to work?

    They collect account details, comments, photos, social-login data, usage and device info, IP, browsing path, and precise location on the mobile app if you consent.

  • Does it record your voice, face or body, and what happens to that?

    Not stated in the documents.

  • Are your chats and uploads used to train AI models, and is that off by default?

    Not stated in the documents.

  • Can employees or contractors read your conversations, and when?

    Not stated in the documents.

  • Are you profiled or tracked for advertising?

    Third-party ads, cookies, Playwire, Google, Spot.im, and Retention.com are used to match ads and marketing to you.

  • Do they sell or share your data, and can you opt out?

    They say they do not sell personal information, but they share with affiliates, ad partners, and Retention.com, with some opt-outs.

  • What rights do they take over what you type and what the AI makes?

    You keep copyright, but you grant a perpetual, irrevocable, sublicensable license to use and sell your submissions for any purpose.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    Deletion is by email request; they say locating and deleting can take up to a month, and identifiable data is kept no longer than 24 months unless law requires.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    Not stated in the documents.

  • Do they commit to basic security, and have they leaked data?

    They describe physical, technical, and administrative security measures and a notice plan for incidents, without naming an independent audit here.

  • Is there a real age gate, and are teens protected?

    They say the service is not for children, require you to be at least 13 in the US, and rely on you to state your age.

  • Will they tell you when the rules change, and is the policy specific?

    The privacy policy is dated and says substantial changes take effect 7 days after a homepage notice; continued use means you accept. Terms can change without notice.

  • Can they close your account without warning, and can you get your data out first?

    They may suspend or terminate access at any time for any reason, and they can remove submissions without prior notice.

  • If something goes wrong, who pays?

    The site is as-is, liability is capped at $25, and you must indemnify them for claims from your use or posts.

  • Do subscriptions renew on their own, and can you get a refund?

    Not stated in the documents.

The privacy policy is 3,896 words at a college graduate level (Flesch reading ease 38.3); the terms are 5,132 words at a college level.

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