Life360
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The policy describes staff access for safety and legal checks.
Life360 tracks precise location and driving, can sell that data with an opt-out, auto-renews with no refunds.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, precise GPS, driving and motion data, device IDs, and sometimes photos, health notes, or a selfie.
Read the exact line
Privacy policy
“With your consent, we collect precise geolocation data (including GPS coordinates, latitude/longitude information, and motion sensor information) through your mobile/watch device or our Products that transmit precise geolocation data.”
Training
They run the app, market to you, research new products, and use your activity to target ads.
Read the exact line
Privacy policy
“We use your information to provide, maintain, and improve our Products and Services, to research and develop new products and features, and to promote our Products and Services, as further explained below.”
Sharing
Your Circle sees your location; ads and business partners can get location and device IDs unless you opt out.
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Privacy policy
“we also disclose certain information, including precise geolocation data, movement data, and other information, about your use of our Services to select business partners for their own uses”
Kept
They keep it while you use the app and as long as they say they still need it; no clear delete-by date.
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Privacy policy
“Life360 retains the information we receive as described in this Privacy Policy for as long as you use our Products or Services or as otherwise necessary to fulfill the purpose(s) for which it was collected”
Controls
You can turn off partner sharing in Your Privacy Choices and delete your account in Settings.
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Privacy policy
“You can exercise your preferences with respect to these disclosures by navigating either to "Your Privacy Choices" or to "Trusted Partners" in the Privacy section of your app account settings.”
Fine print
Subscriptions auto-renew with no refunds; you must cover their legal costs.
Read the exact line
Terms of service
“except as set out in Section X(B) below (Cancel Your Subscription During the Cooling-Off Period) or where prohibited by applicable law, there are no refunds for any unused time on a subscription”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Turn off sharing with ad and business partners
App: Privacy section → Your Privacy Choices (and Trusted Partners / Traffic & Retail Insights)
Delete your account
Life360 app: Settings → Account → Delete Account (or Privacy → Additional Data Rights); or privacy@life360.com
Cancel a paid plan before it renews
Life360 app: Settings → Account → Cancel Membership (also cancel in Apple/Google if you subscribed there)
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They say they may sell sensitive data such as precise location.
Read the exact line
Privacy policy
“TEXAS NOTICE: We may sell your sensitive personal data.”
For example, your GPS trail could be licensed to a partner that uses it for ads or analytics.
Your exact location can go to other companies so they can make money, unless you opt out.
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Privacy policy
“we license certain information, including precise geolocation data (which is "sensitive" personal data under certain State Privacy Laws) to select business partners for their own advertising and monetization purposes.”
For example, a partner could use where you drive to decide where to put stores or ads.
They get a forever license to reuse what you post, including your name, voice, or likeness in that content.
Read the exact line
Terms of service
“you expressly grant, and you represent and warrant that you have all rights necessary to grant, to Life360 a , , transferable, , , non-exclusive, worldwide license to use, reproduce, modify, publish”
For example, a photo you put on your profile could be used in their marketing even after you leave.
If someone sues them over how you used the app, you may have to pay their legal bills.
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Terms of service
“you agree to and Life360 and our subsidiaries, agents/mandataries, licensors, managers, and other affiliated companies”
For example, a fight over a Circle message could leave you covering Life360’s lawyers.
If you cancel mid-year, they keep the money and you just keep access until the period ends.
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Terms of service
“there are no refunds for any unused time on a subscription, any license or subscription fees for any portion of the Service”
For example, canceling an annual plan after two months does not get you ten months back.
A vendor may scan your ID and face to check parental consent.
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Privacy policy
“we may take steps to verify that a parent or guardian has consented to use of the Services by a child. We work with an identity verification vendor that may collect information from or an image of a government-issued ID or an image of you (for example, a selfie), which may be used with facial recognition technology.”
For example, adding a child could mean uploading a selfie that is run through face matching.
Kids they know are under 18 are kept out of the sale and in-app ads they describe.
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Privacy policy
“We do not share or sell personal information of members we know to be under 18, nor do we show ads in Child or Teen accounts.”
For example, a 16-year-old’s location should not be licensed to ad partners under this rule.
You can ask for a copy of your data or delete the account from inside the app.
Read the exact line
Privacy policy
“Request to access or delete your personal information by visiting the “Additional Data Rights” page in the Privacy section of your app account settings and selecting “Request Your Personal Information” or “Delete Your Account” to submit your request.”
For example, go to Privacy, Additional Data Rights, then Delete Your Account.
Words to know
Legal words from the lines above, in plain English.
- consent
- Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
- precise geolocation
- Your exact position, usually from GPS, often accurate to within a few metres. For example, an app can tell not just your city but which building you are in right now.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- sensitive personal information
- Data that could hurt you if exposed, like health, religion, sexuality, race, exact location or bank details. For example, telling a chatbot about a medical condition creates sensitive data that some laws protect more strictly.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 1 not stated
What does the app collect beyond what it needs to work?
They collect far more than login details, including precise GPS, driving and motion sensors, advertising IDs, mouse movements, Circle contacts, and optional health or photo data.
Does it record your voice, face or body, and what happens to that?
A vendor may take a selfie or ID photo and use facial recognition for parental consent. Voice is not described as a product feature.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
They say they may access and disclose content to enforce the rules, cooperate with legal process, or protect safety, and they use automated abuse detection.
Are you profiled or tracked for advertising?
They give device and advertising IDs, activity, and hashed email to ad partners to target you on and off their apps.
Do they sell or share your data, and can you opt out?
They license location and other data to partners for those partners’ own use and say this may be a sale, with in-app opt-outs.
What rights do they take over what you type and what the AI makes?
You keep ownership of posts, but you give Life360 a perpetual, irrevocable, sublicensable license to use them to run and market the service.
How long do they keep your data after you delete it, and can you delete it in the app?
You can delete in the app, but they keep data as long as you use the service or as needed for disputes, audits, and law, with no set wipe deadline.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They draw inferences from location and habits, such as typical movement patterns, but do not describe a memory you can edit or turn off.
Do they commit to basic security, and have they leaked data?
They describe encryption for some devices and general security steps, but no independent audit or bug-bounty program.
Is there a real age gate, and are teens protected?
Under-13s need parental consent, they may verify ID with a selfie, and they say they do not sell data or show ads in child or teen accounts.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated. They post changes and only give extra notice if the law requires it; continued use of the terms counts as acceptance.
Can they close your account without warning, and can you get your data out first?
They can suspend or end access without notice for rule breaks, long inactivity, or reasons outside their control, though they say they usually give notice.
If something goes wrong, who pays?
The app is as-is, their payout is capped at what you paid in six months, and you must indemnify them except where local law blocks that.
Do subscriptions renew on their own, and can you get a refund?
Paid plans renew automatically. They give advance notice of price hikes, but unused subscription time is not refunded except where the law requires it.
The privacy policy is 12,215 words at a college graduate level (Flesch reading ease 38.3); the terms are 16,348 words at a college graduate level.
