Linktree
- The policy allows AI training; it does not describe an opt-out.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Public-by-default profiles, content license, auto-renewing paid plans, ads/sale of cookie data, and AI sharing with little training opt-out.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
- Capped at C (the answers alone would give D): Uses your content for AI training with no opt-out
Collected
Account info, your page content, messages, searches, device IDs, usage, and connected social accounts.
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Privacy policy
“We collect information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location), time zone, usage data, diagnostic data and other technical information.”
Training
They run the product, personalize it, train algorithms, show ads, and send your AI inputs to AI providers.
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Privacy policy
“To inform, train and improve our algorithms so we can deliver the most relevant recommendations and content to you, including User Profiles that you may be interested in.”
Sharing
Your profile is public by default; they also share with partners, ad networks, and AI apps like ChatGPT.
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Privacy policy
“User Profiles and the content displayed on them are publicly accessible to anyone by default, unless you choose to restrict access by enabling password protection.”
Kept
They keep data as long as needed for the purposes in the notice; they do not give a clear delete-by date.
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Privacy policy
“We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Notice and in accordance with applicable legal and regulatory requirements”
Controls
You can delete your account in settings, stop some partner sharing, and opt out of marketing and some ads.
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Privacy policy
“You may permanently delete your Linktree account and any User Profiles associated with it through your account settings.”
Fine print
Paid plans auto-renew and are mostly non-refundable; they take a content license and can close idle accounts.
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Terms of service
“To the extent permitted by applicable law, payments are non-refundable.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Delete your account and profiles
Account settings (admin page after canceling a paid plan)
Stop sharing with partners and AI integrations
Account settings → data sharing
Opt out of targeted ads and cookie sale
Cookie preferences, Google Ads settings, GPC browser signal, or Data Request Form
Cancel a paid plan before renewal
Billing (Linktree) or subscription (Plann) page in admin; Apple/Google if you paid in-app
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They can keep using what you post, including in ads, even after you leave, without paying you.
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Terms of service
“This license is worldwide, and , which means we can use your content anywhere in the world, without paying you fees, for as long as we like.”
For example, a photo you put on your Linktree could still appear in their marketing years after you delete the account.
Cookie and tracking data can be sold for ads, though U.S. users can opt out.
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Privacy policy
“When we engage in those activities, we sell personal information (i.e., information from cookies) to third-party advertisers and analytics companies.”
For example, an advertiser could use your Linktree browsing cookies to show you ads on other sites.
What you type into Linktree AI can be stored and sent to outside AI companies, including to improve those features.
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Terms of service
“To provide and support AI Features, we may process and store Inputs and Output (including conversation history) and share them with service providers (including AI model providers) for providing, maintaining, securing, and improving the AI Features”
For example, a prompt you use to rewrite your bio could be shared with an AI vendor to improve the tool.
Unless you add a password, anyone and search engines or chatbots can see your page.
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Privacy policy
“User Profiles—including any information or content displayed on them—are public by default and discoverable and visible by anyone.”
For example, a ChatGPT user could look up your Linktree and see your bio and links.
Paid plans keep charging you until you cancel.
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Terms of service
“UNLESS YOU NOTIFY US OF YOUR INTENT TO CANCEL YOUR SUBSCRIPTION (IN ACCORDANCE WITH THE CANCELATION TERMS SET OUT IN THIS CLAUSE 5), YOU ACKNOWLEDGE THAT YOUR SUBSCRIPTION WILL AUTOMATICALLY CONTINUE”
For example, if you forget to cancel, they will charge your card again on the next billing date.
If someone sues them over your posts, you may have to cover their costs.
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Terms of service
“You agree to protect us from any losses that arise if you breach these Terms or if a third party raises a claim against us related to your content.”
For example, if a brand sues Linktree because your page used their logo, you could be on the hook.
They can shut a quiet free account with no warning.
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Terms of service
“If you have a free account or are on a non-paying subscription and have not logged in or seen traffic to your account for an extended period of time (for example, 6 months) we reserve the right to terminate your account without notice.”
For example, if you ignore the page for six months, your username and links could disappear.
If they mess up, they usually will not pay more than about $100 or a year of your fees.
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Terms of service
“Our to you under these Terms or related to the Platform will not go beyond the greater of the fees you paid us in the 12 month period before the emerged, or AUD $100.”
For example, if a bug wipes a paid storefront, their payout to you may be capped at AUD $100.
If you use selfie age checks, the face scan stays with Yoti and is deleted soon; Linktree does not keep it.
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Privacy policy
“The biometric data generated during this process is not shared with Linktree and is deleted by Yoti shortly after the age estimation is completed”
For example, a selfie for age check should not become a face template stored by Linktree.
You can turn off further sharing with business partners and some AI integrations in settings.
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Privacy policy
“You may choose to stop sharing your information with third parties through your account settings.”
For example, you can stop new ChatGPT lookups of your profile from getting extra data from Linktree.
They say they use common security tools and audits to protect your data.
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Privacy policy
“These controls include industry-standard encryption, firewalls, intrusion detection, logging, monitoring and regular audits.”
For example, they claim account data is encrypted and watched for break-ins.
Words to know
Legal words from the lines above, in plain English.
- model training
- Using your content and conversations as examples to teach an AI system, which can then echo them in future answers. For example, a story you write in a chatbot may be studied by the company to make the next version of the bot.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- inputs and outputs
- Inputs are what you type, say or upload to an AI; outputs are what it gives back to you. For example, the question you ask a chatbot is an input and its answer is an output, and both may be stored.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- limitation of liability
- A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
- biometric
- Measurements of your body that identify you, like your face, fingerprint or voice. For example, a selfie used to unlock the app or a voice recording matched to you.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect account and profile info, your content and messages, plus IP address, device IDs, usage, diagnostics, city-level location, and connected social data.
Does it record your voice, face or body, and what happens to that?
Optional selfie age checks are processed by Yoti and deleted shortly after; Linktree says it does not keep biometric templates.
Are your chats and uploads used to train AI models, and is that off by default?
They train recommendation algorithms on your activity and may share AI inputs and outputs with model providers to improve AI features, with no training opt-out described.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They use cookies and ad networks to show personalized ads on Linktree and other sites, with cookie and GPC opt-outs.
Do they sell or share your data, and can you opt out?
They say cookie data is sold to advertisers and they share with affiliate and brand partners; you can opt out via cookies, GPC, or account settings.
What rights do they take over what you type and what the AI makes?
You keep ownership, but you grant a worldwide, royalty-free, perpetual license to use, display, adapt, and market your content, including your name, image, and voice.
How long do they keep your data after you delete it, and can you delete it in the app?
Not stated in the documents.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They build inferences and personalized recommendations from your activity, with no described memory view/edit/off switch.
Do they commit to basic security, and have they leaked data?
They describe encryption, firewalls, intrusion detection, logging, monitoring, regular audits, and a breach response plan. No independent audit name or VDP is given.
Is there a real age gate, and are teens protected?
You must meet the minimum age in your area; some features are 18+, with optional Yoti age checks, but signup is still largely self-declared.
Will they tell you when the rules change, and is the policy specific?
The notices are dated July 2026. Material term changes get about a month’s notice, but retention periods stay vague and continued use counts as acceptance.
Can they close your account without warning, and can you get your data out first?
They can suspend or terminate for policy issues and may not notify you first; unused free accounts can be closed after about six months with no notice, and content can be lost.
If something goes wrong, who pays?
The service is as-is, liability is capped at 12 months of fees or AUD $100, and you must cover claims about your content.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew until you cancel in billing settings. Payments are non-refundable except a possible 72-hour exception.
The privacy policy is 9,133 words at a professional or legal expert level (Flesch reading ease 3); the terms are 8,302 words at a professional or legal expert level.
