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Locket

DTier DMedium risk · 34/100
  • The documents do not say whether your data trains AI.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • The policy describes staff access for safety and legal checks.

Locket takes your photos, contacts, and ads data, a license, and can close you anytime.

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Privacy policy · November 27, 2023 ↗Terms ↗15 min read · college level28 lines verified word for word

Collected

What is collected

Account info, photos and videos, chats, contacts if you allow, plus device IDs and usage.

Read the exact line

Privacy policy

“When you create an account with us we collect your phone number, email, full name, and birthday (day and month).”

Training

How it is used

They run the app, send marketing, and use third-party ads based on your profile and activity.

Read the exact line

Privacy policy

“We use technologies provided by such parties, such as SDKs, to collect information about you over time across the Services, and we and our partners use that information to serve online ads”

Sharing

Who may see it

Affiliates, vendors, and ad partners can get your data; you can opt out of ad sharing.

Read the exact line

Privacy policy

“We share information that you provide through the Services or that we automatically collect (described under “Information Collected via Automated Means” above), such as the links you click, pages you visit, IP address, advertising ID, and device type, with advertising companies”

Kept

How long it is kept

They keep data as long as they say they need it; sent photos stay on friends’ phones.

Read the exact line

Privacy policy

“We retain your Personal Data only for as long as is necessary to fulfill the purposes for which it was collected and processed, in accordance with our retention procedures, and in accordance with applicable laws”

Controls

Your controls

You can delete your account in settings and opt out of ads via Your Privacy Choices.

Read the exact line

Privacy policy

“You can opt out of these disclosures and limit our use of tracking technologies as described in our Cookie Policy or by clicking the “Your Privacy Choices” link in your Locket Widget mobile application.”

Fine print

The fine print

They can close you without notice, and you give a forever license to your photos.

Read the exact line

Terms of service

“You agree that, by entering into these Terms of Service, you and Company are each waiving the right to a trial by jury or to participate in a .”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Opt out of sale/sharing for ads

    Your Privacy Choices link in the Locket Widget mobile app, or Cookie Policy

  2. Delete your account

    Account settings in the app

  3. Withdraw contact-list access

    Change your phone settings or email privacy@locketcamera.com

  4. Unsubscribe from marketing emails

    Unsubscribe link in emails or privacy@locketcamera.com

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They get a forever right to copy, change, and your photos and other uploads, even after you leave.

Read the exact line

Terms of service

“You hereby grant Company and its affiliated companies, successors, and assigns a non-exclusive, worldwide, , fully paid-up, transferable, (directly and indirectly through multiple tiers), , and license”

For example, a selfie you sent a friend could still be used to run the service long after you delete the app.

2 · The fine print

They can shut your account and wipe files with no warning.

Read the exact line

Terms of service

“You agree that any termination of your access to the Service under any provision of these Terms of Service may be effected without prior notice, and acknowledge and agree that Company may immediately deactivate or delete your account”

For example, you could lose access to your Locket history overnight with no chance to export it first.

3 · Terms

You cannot sue them in court with a group of other users.

Read the exact line

Terms of service

“You agree that, by entering into these Terms of Service, you and Company are each waiving the right to a trial by jury or to participate in a .”

For example, if many people were overcharged, you could not join a .

4 · The fine print

If your use of the app causes a lawsuit, you may have to pay their legal bills.

Read the exact line

Terms of service

“You agree to , and Company, its affiliates, and its and their respective officers, employees, directors, service providers, licensors, and agents”

For example, if a photo you shared leads to a claim, they can ask you to cover their lawyers.

5 · How long it is kept

Sending a photo is permanent on the other person’s device.

Read the exact line

Privacy policy

“Once you’ve sent a photo it isn’t possible to delete it from other user’s phones, even if you delete it from your own, so please be careful what photos you choose to send.”

For example, a photo you regret sending stays on your friend’s home screen even after you delete it.

6 · How it is used

Outside ad companies track you across the app to show targeted ads.

Read the exact line

Privacy policy

“We engage advertising partners, including third party advertising companies and social media companies, to display ads on the Services.”

For example, an ad network can use your activity and advertising ID to show you ads elsewhere.

7 · What is collected

If you allow it, they copy names and numbers from your phone, including people who never signed up.

Read the exact line

Privacy policy

“Locket may, with your permission, access your mobile contact list including saved phone numbers and names, to help you connect with people you know on Locket.”

For example, a friend’s number in your contacts can be processed even if they never installed Locket.

8 · The fine print

If they mess up, they usually owe you at most $100 or what you paid in six months.

Read the exact line

Terms of service

“IN NO EVENT WILL THE COMPANY PARTIES’ TO YOU FOR ALL DAMAGES, LOSSES, OR CAUSES OF ACTION EXCEED THE AMOUNT YOU HAVE PAID COMPANY IN THE LAST SIX (6) MONTHS, OR, IF GREATER, ONE HUNDRED DOLLARS ($100).”

For example, a data leak that costs you more than $100 would still be capped at that amount.

9 · How it is used

Staff can read chats when they think there is a safety or legal problem.

Read the exact line

Privacy policy

“We may review the contents of these messages if a user reports, or we otherwise detect, a potential trust and safety violation or potentially illegal or illicit activity”

For example, a reported message between friends could be read by Locket staff.

10 · How long it is kept

You can close the account yourself in the app, not only by emailing them.

Read the exact line

Privacy policy

“You can delete your account in your account settings;”

For example, you can tap account settings and delete without writing to support.

11 · How it is used

You can turn off the kind of sharing they treat as a sale for ads.

Read the exact line

Privacy policy

“You can opt out of these disclosures and limit our use of tracking technologies as described in our Cookie Policy or by clicking the “Your Privacy Choices” link in your Locket Widget mobile application.”

For example, you can open Your Privacy Choices in the widget app to stop ad-partner sharing.

Words to know

Legal words from the lines above, in plain English.

tracking pixels
Tiny invisible images or bits of code in a page, app or email that report back when and where you opened it. For example, a pixel in a marketing email tells the sender the moment you read it.
device identifiers
Codes that single out your phone or computer, used to recognise you across apps and sites. For example, the advertising ID on your phone lets two unrelated apps know they are seeing the same person.
retention
How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
opt out
Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
cookies
Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
class action waiver
You agree not to join with other users in one lawsuit; each person must complain alone. For example, if a bug overcharges a million people, you cannot all sue together for a refund.
affiliates
Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
sublicensable
The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
irrevocable
Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
How we got here · grade D · score 34/100 · 15 of 15 policy answers backed by a verified quote · 4 not stated
  • What does the app collect beyond what it needs to work?

    They collect account details, photos, chats, device IDs, usage and browsing paths, and—with permission—your full contact list, which goes beyond running a simple photo widget.

  • Does it record your voice, face or body, and what happens to that?

    Not stated in the documents.

  • Are your chats and uploads used to train AI models, and is that off by default?

    Not stated in the documents.

  • Can employees or contractors read your conversations, and when?

    They say they may read chat messages if someone reports them or they detect a safety, illegal, or terms violation.

  • Are you profiled or tracked for advertising?

    They use third-party ad companies and SDKs to collect data over time and show interest-based ads.

  • Do they sell or share your data, and can you opt out?

    Sharing with ad partners may count as a sale or sharing under some laws, and they offer an opt-out in the app.

  • What rights do they take over what you type and what the AI makes?

    You grant a perpetual, irrevocable, transferable, sublicensable license to your uploads for operating the service.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    Not stated in the documents.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    Not stated in the documents.

  • Do they commit to basic security, and have they leaked data?

    They say they use reasonable technical and organizational measures but do not guarantee security and mention no audit or leak history.

  • Is there a real age gate, and are teens protected?

    Under 13 cannot use the service; under 18 need a parent’s approval, with no extra age-check described.

  • Will they tell you when the rules change, and is the policy specific?

    The privacy policy is dated November 27, 2023 and says they will let you know about material changes, but retention and some purposes stay general.

  • Can they close your account without warning, and can you get your data out first?

    They can suspend or terminate for any reason without prior notice and immediately delete your account and files.

  • If something goes wrong, who pays?

    The app is as-is, liability is capped at $100 or six months of payments, and you must indemnify them for claims related to your use.

  • Do subscriptions renew on their own, and can you get a refund?

    Paid plans can auto-renew until you terminate; they say they will give at least 30 days’ notice before a price change.

The privacy policy is 3,300 words at a college level (Flesch reading ease 45.4); the terms are 7,592 words at a professional or legal expert level.

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