Moz
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Moz collects broad data, shares it with Ziff Davis for ads, takes a license.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, posts, device IDs, cookies, inferences, and sometimes precise location and partner data.
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Privacy policy
“If your settings choices permit, we collect and process location data that describes the precise geographic location of your device.”
Training
They use your data to run the tools, market to you, and show interest-based ads.
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Privacy policy
“Moz and third parties, subject to your privacy choices and settings, may collect data about your behavior while using our services in order to provide you with more relevant interest-based advertising”
Sharing
Ziff Davis companies, ad partners, processors, and others can get your information.
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Privacy policy
“We also share information with other Ziff Davis Companies for the purposes of targeted advertising.”
Kept
Most data is kept for the life of your account and a “reasonable” time after.
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Privacy policy
“For the life of the account and a reasonable and legally compliant time thereafter.”
Controls
You can email privacy@moz.com to delete data or opt out of sale and sharing.
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Privacy policy
“If you would prefer not to have your data sold or shared, you can opt-out of selling or sharing by emailing privacy@moz.com.”
Fine print
You them; they take a lasting license.
No exact line could be verified.
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of sale or sharing for ads
Email privacy@moz.com
of your information
Email privacy@moz.com (Contact Us / )
Turn off precise location
Mobile device Settings (Location Based Services section)
Unsubscribe from marketing email
Unsubscribe link in emails, or Moz Pro Account & Billing → Email Settings
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They keep a forever license to use versions of what you share, even after you leave.
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Terms of service
“you grant Moz, its affiliates, and partners an , , worldwide, , non-exclusive license (with the right to ) to use and User-Generated Content and User Data”
For example, they could keep using stats from your SEO projects in products after you cancel.
You cannot sue in court with others if something goes wrong.
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Terms of service
“the parties are each waiving a right to a trial by jury or to participate in a .”
For example, if many customers were billed wrongly, you could not join a class lawsuit.
If someone sues them because of what you posted or how you used the site, you may have to pay their legal bills.
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Terms of service
“You agree to and hold Moz and its affiliates, officers, agents, subsidiaries, partners, and employees harmless from any loss, , claim, or demand, including reasonable attorneys' fees”
For example, if a post on their forum leads to a lawsuit, they can ask you to cover costs.
Sister companies can use your data to target ads unless you email to opt out.
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Privacy policy
“We also share information with other Ziff Davis Companies for the purposes of targeted advertising.”
For example, another Ziff Davis site might show you ads based on your Moz activity.
If you allow it, they can collect exact location, not just city-level.
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Privacy policy
“If your settings choices permit, we collect and process location data that describes the precise geographic location of your device.”
For example, your phone’s precise GPS could be used for marketing.
If the account ends, you must save your stuff first; they do not have to keep it for you.
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Terms of service
“You are solely responsible for removing your information and material from any Sites or Services prior to any termination. Moz is not obligated to retain your information, material, or data following termination.”
For example, if they close your account, your reports may disappear unless you already exported them.
Sales call recordings and similar media can be kept for the life of the account.
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Privacy policy
“Audio, Video, and Other Electronic Data: audio, electronic, visual, or similar information such as photographs, video submissions and call recordings.”
For example, a recorded sales call could stay on file long after you subscribe.
They say they use security measures, but they do not name audits or a bug-bounty program here.
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Privacy policy
“We implement appropriate technical and organizational security measures to protect your personal information against unlawful destruction, loss alteration, misuse, or unauthorized access while in our possession.”
For example, they claim contractors must also use reasonable security.
For big privacy changes they say they will warn you and not switch uses without consent.
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Privacy policy
“We will notify you prior to making policy updates that materially change the way we treat your personal data, and will not use your data in a materially different manner without your consent.”
For example, they should not start a new use of your data without telling you first.
Kids under 16 are not supposed to use it; they may delete accounts if they find out.
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Privacy policy
“These services are not intended for use by children, especially those under 16.”
For example, if they learn a user is 15, they can remove the account.
Words to know
Legal words from the lines above, in plain English.
- precise geolocation
- Your exact position, usually from GPS, often accurate to within a few metres. For example, an app can tell not just your city but which building you are in right now.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- de-identified
- Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
- class action waiver
- You agree not to join with other users in one lawsuit; each person must complain alone. For example, if a bug overcharges a million people, you cannot all sue together for a refund.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
They collect account data, posts, device IDs, cookies, inferences, third-party data, and, if settings allow, precise location and advertising IDs.
Does it record your voice, face or body, and what happens to that?
They collect audio, video, photos, and call recordings for quality assurance and keep them for the life of the account.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
Moz and third parties collect behavior data for interest-based ads on other sites, subject to cookie choices.
Do they sell or share your data, and can you opt out?
They share data with other Ziff Davis companies for targeted ads and let you opt out by emailing privacy@moz.com.
What rights do they take over what you type and what the AI makes?
You keep ownership, but they take an irrevocable, perpetual, sublicensable license to anonymized data and to public community posts.
How long do they keep your data after you delete it, and can you delete it in the app?
Deletion is by contacting them; they keep most data for the life of the account plus a reasonable time, and deletion can end access to purchases.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They draw inferences about preferences and behavior for marketing, without describing memory controls.
Do they commit to basic security, and have they leaked data?
They describe technical and organizational security measures and contractor requirements, not an independent audit in this text.
Is there a real age gate, and are teens protected?
Privacy says the services are not for children under 16; terms set 13 for users and 18 for paying subscribers, with no age-check described.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated and promises notice before material data-use changes, but retention is only “a reasonable time,” and the terms bind you to posted updates.
Can they close your account without warning, and can you get your data out first?
They can suspend access for violations; you must export your data yourself, and they are not obligated to keep it after termination.
If something goes wrong, who pays?
The service is as-is, liability is capped at six months of fees or $20, and you must indemnify Moz for claims tied to your content or use.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 4,834 words at a professional or legal expert level (Flesch reading ease 23.5); the terms are 5,158 words at a professional or legal expert level.
