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Muck Rack

DTier DMedium risk · 37/100
  • The policy allows AI training; it does not describe an opt-out.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared only with the providers who run the service.
  • The policy describes staff access for safety and legal checks.

They take a broad license to train AI on your content, can close your account anytime, and subscriptions do not refund.

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Privacy policy · April 30, 2026 ↗Terms · March 12, 2025 ↗24 min read · college graduate level30 lines verified word for word
  • Capped at C (the answers alone would give C): Uses your content for AI training with no opt-out

Collected

What is collected

Name, email, billing, work info, what you type, device data, usage, and general location.

Read the exact line

Privacy policy

“Personal Identifiers (such as your name, email address, phone number, mailing address, email receipt and open data);”

Training

How it is used

They run the service, send ads, and use your content for machine learning and AI training.

Read the exact line

Privacy policy

“Muck Rack may aggregate, , and analyze User Content (during and after the Term), for (i) improvements to the Services; (ii) internal research, (iii) performance analytics; (iv) machine learning; and (v) product development.”

Sharing

Who may see it

Staff and vendors process it; PressPal shares prompts with OpenAI; third-party ads get your IP.

Read the exact line

Privacy policy

“Any data shared in this experience will be shared with our AI vendor, ( Open AI) who may keep a copy of your text or audio responses for their own purposes.”

Kept

How long it is kept

They keep it while you use the service and until you ask in writing to delete it.

Read the exact line

Privacy policy

“Muck Rack will retain your data for the length of time you engage with Muck Rack’s services until you , in writing, of such personal information.”

Controls

Your controls

You can email privacy@ or use their Global Privacy Request Form to access or delete data.

Read the exact line

Privacy policy

“you can submit a request online by filling out Muck Rack’s Global Privacy Request Form.”

Fine print

The fine print

They can close you anytime, no refunds on yearly plans, and you must cover their legal costs.

Read the exact line

Terms of service

“in our sole discretion, we may suspend or terminate your account for any reason.”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. or access of your personal information

    Muck Rack’s Global Privacy Request Form, or email privacy@muckrack.com

  2. Cancel an auto-renewing paid subscription

    Email the cancellation request to your Customer Success Manager

  3. Stop marketing email or SMS

    privacy@muckrack.com, profile communication preferences, or text STOP/UNSUBSCRIBE/CANCEL/QUIT

  4. Ask them to stop using your company logo in marketing

    Email marketing@muckrack.com (they say it may take up to 30 days)

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

Anything you upload can be used to train their AI, even though they also call the license revocable.

Read the exact line

Terms of service

“by submitting the User Content to us you hereby grant us a revocable, , worldwide, , transferable, non-exclusive license to the User Content for i) improving user experience, product development, internal research, artificial intelligence (“AI”) training and machine learning”

For example, a draft press release you paste in could be used to train their models.

2 · What is collected

PressPal sends what you type or say to OpenAI, which may keep it.

Read the exact line

Privacy policy

“Any data shared in this experience will be shared with our AI vendor, ( Open AI) who may keep a copy of your text or audio responses for their own purposes.”

For example, a prompt like “Flying Car” can be stored by OpenAI, not just Muck Rack.

3 · The fine print

They can shut you off without warning and you lose what you posted.

Read the exact line

Terms of service

“in our sole discretion, we may suspend or terminate your account for any reason. Such termination of your account will result in your loss of access to the Service and the content that you have posted on the Service.”

For example, they could close a paid PR account and you could not get your drafts back.

4 · The fine print

Yearly plans auto-charge and they say they will not refund unused time.

Read the exact line

Terms of service

“Subscriptions are billed in advance on an annual basis and are non-refundable for the subscription period they are purchased for.”

For example, if you cancel in month two, you still pay for the rest of the year.

5 · The fine print

If someone sues them over how you used the product, you may have to pay their legal bills.

Read the exact line

Terms of service

“You agree to and us and our affiliates, officers, directors, employees and agents, from and against any and all claims”

For example, if a journalist sues over a pitch you sent, they can ask you to cover their lawyers.

6 · How it is used

Outside ad companies can put ads in the product and get your IP.

Read the exact line

Privacy policy

“We may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the Service.”

For example, an ad network can log your IP when an ad loads on the site.

7 · The fine print

If they change the privacy rules and you keep using the site, they treat that as yes.

Read the exact line

Privacy policy

“You acknowledge that your continued use of the Site and/or continued provision of personal information to Muck Rack after we publish an updated Privacy Policy will be considered acceptance of any changes to this Privacy Policy.”

For example, they could add a new data use and you would be bound just by logging in again.

8 · How long it is kept

They build a summary of your traits from what they collect.

Read the exact line

Privacy policy

“Inferences — Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics;”

For example, they might infer you work in tech PR from your usage and employer field.

9 · How it is used

For connected email, people at Muck Rack generally should not read your messages except for abuse, law, or with your OK.

Read the exact line

Privacy policy

“Muck Rack will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the Service’s internal operations and even then only when the data have been and .”

For example, a support person should not open your Gmail pitches unless you agree or they are checking abuse.

10 · How it is used

They say they will not give your personal info to other companies for those companies’ ads unless you agree.

Read the exact line

Privacy policy

“We will not share your personal information with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you have the ability to opt-in or opt-out.”

For example, they should not sell your email to an unrelated marketer without consent.

11 · How long it is kept

They claim they use standard security, but they also say they cannot guarantee no leaks.

Read the exact line

Privacy policy

“We have implemented appropriate administrative, technical, and physical security measures to protect personal information collected on the Service against loss, misuse or alteration.”

For example, your password is supposed to protect the account, but they accept no if data is intercepted.

Words to know

Legal words from the lines above, in plain English.

de-identified
Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
service providers
Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
retention
How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
right to erasure
Your right to have a company delete the personal data it holds about you, with some exceptions. For example, you can ask a social app to wipe your old posts and profile and it must, unless a law says otherwise.
personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
affiliates
Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
profiling
Building a picture of who you are, what you like and what you might do next from your data. For example, an app may guess your income, health or politics from what you watch and tap.
consent
Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
How we got here · grade D · score 37/100 · 15 of 15 policy answers backed by a verified quote · 0 not stated
  • What does the app collect beyond what it needs to work?

    They collect account and billing details, what you submit, employment info, inferences, general location, IP, cookies, and site usage.

  • Does it record your voice, face or body, and what happens to that?

    They say they do not collect biometric data, but PressPal may send audio to OpenAI, which may keep it. Sales calls can be recorded with a chance to opt out.

  • Are your chats and uploads used to train AI models, and is that off by default?

    The terms grant a license to use your content for AI training and machine learning, and no in-app opt-out is described.

  • Can employees or contractors read your conversations, and when?

    For connected email, they say humans will not read messages unless you agree, it is needed for security or law, or internal operations on anonymized data.

  • Are you profiled or tracked for advertising?

    Third-party ad networks can serve ads, get your IP, and use cookies. They do not honor Do Not Track.

  • Do they sell or share your data, and can you opt out?

    They say they will not share personal information with other companies for those companies’ marketing without consent, and they use processors who must follow this policy. California users can request to opt out of sale or sharing.

  • What rights do they take over what you type and what the AI makes?

    You keep ownership, but you grant a perpetual, transferable license so they can run, improve, and train AI on your content.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    They keep data while you use the service and for legitimate business or legal needs. Deletion is by written request or their privacy form, not described as an in-app button with a 30-day wipe.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They create inferences about preferences and characteristics. The documents do not describe viewing, editing, or turning that profile off.

  • Do they commit to basic security, and have they leaked data?

    They describe administrative, technical, and physical measures and a password, and point to a Trust Reports page, but they do not guarantee no interception.

  • Is there a real age gate, and are teens protected?

    The site is not for under-13s and they say they do not knowingly collect from them. Terms also say not to create accounts for people under 18. There is no described age-check beyond self-declaration.

  • Will they tell you when the rules change, and is the policy specific?

    The privacy policy is dated, but they say keeping using the site after they post changes means you accept. Terms say they will try to give advance notice of material changes.

  • Can they close your account without warning, and can you get your data out first?

    They may suspend or terminate for any reason. You lose access and posted content, and they will not refund for termination due to breach.

  • If something goes wrong, who pays?

    The service is as-is. Direct damages are capped at fees in the last 12 months or $100, and you must indemnify them for many claims.

  • Do subscriptions renew on their own, and can you get a refund?

    Paid plans bill yearly in advance, they process your card on renewal, and they say fees are non-refundable. Price changes are supposed to be told in advance for the next term.

The privacy policy is 5,306 words at a college graduate level (Flesch reading ease 35); the terms are 8,899 words at a college graduate level.

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