Nba
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- Staff may review your content; the policy does not describe an opt-out.
NBA sites collect a lot, share for ads you can opt out of, take a license on posts.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
They collect account info, chats, device data, precise location, interests, and data from brokers and social apps.
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Privacy policy
“We also obtain your personal data from other sources, including our affiliates, our partners, our customers, our vendors, third-party online services, social media platforms, data brokers, and public sources.”
Training
They use it to run the site, personalize, advertise, and build predictive models, including AI chat transcripts.
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Privacy policy
“To build predictive models, which allow us to tailor our products and services based on the data we have about how our fans’ use our products and services, as well as to tailor our marketing and advertising campaigns.”
Sharing
NBA teams, vendors, and ad partners can get your data; some sharing may be a “sale” you can opt out of.
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Privacy policy
“We may disclose personal data to certain third-party business partners (such as sweepstakes, media, retail, and technology partners) for advertising and marketing purposes”
Kept
They keep data as long as they say they need it for the service, law, or disputes; periods vary.
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Privacy policy
“we retain personal data for as long as necessary to provide our products and services and fulfill the transactions you have requested, or for other business purposes such as complying with our legal obligations”
Controls
You can opt out of sales and ads at privacy.nba.com or Your Privacy Choices, and there.
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Privacy policy
“You can exercise your opt-out rights by clicking the “Your Privacy Choices” link in the footer of an NBA.com webpage or by visiting privacy.nba.com.”
Fine print
They can cut access without notice, and you them.
No exact line could be verified.
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of sale and targeted advertising
Footer “Your Privacy Choices” on NBA.com or privacy.nba.com; GPC in a supported browser
Request access, correction, or deletion
http://privacy.nba.com or call (844) 717-3601
Turn off promotional emails in your account
NBA ID account preferences or unsubscribe links in messages
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
Anything you post or send them can be used forever, anywhere, including for ads, without paying you.
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Terms of service
“you are automatically granting the Operator a , , non-exclusive, unrestricted, worldwide, and right and license to use, reproduce, modify, publish, translate, prepare derivative works”
For example, a comment you type in a fan forum could be reused in an NBA ad years later.
They can lock you out of the site or app whenever they want, without warning.
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Terms of service
“The Operator may also impose limits on certain features and services or restrict your access to parts or the entirety of the Services without notice or at any time”
For example, your account could disappear overnight and you would not get a heads-up first.
If your use of the site causes a legal fight, you may have to pay their legal bills.
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Terms of service
“You hereby agree to and hold the NBA Entities and the Leagues, each of their present, former and/or future parent companies, subsidiaries, divisions, units, and affiliates”
For example, if a post you made leads to a lawsuit, they can ask you to cover their lawyers.
They do not only take what you type; they also buy or receive extra data about you.
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Privacy policy
“We also obtain your personal data from other sources, including our affiliates, our partners, our customers, our vendors, third-party online services, social media platforms, data brokers, and public sources.”
For example, a data broker could tell them more about your shopping habits even if you never entered that on NBA.com.
Ad companies follow you around the web using cookies and similar tools on NBA sites.
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Privacy policy
“These services track information about your online activities over time and across third-party websites and apps by collecting information through automated means”
For example, visiting nba.com can help other sites show you basketball-ticket ads later.
Sharing with partners for ads may legally count as selling your data, though they offer an opt-out.
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Privacy policy
“These kinds of sharing activities may be considered “sales” under certain laws. They also may be considered sharing or processing of personal data for targeted advertising”
For example, your email and interests could go to a retail partner unless you opt out at privacy.nba.com.
Staff can read chats, reviews, and forum posts when they want; there is no opt-out described.
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Terms of service
“Although the Operator may from time to time monitor or review Messages submitted in or generated by the Message Features on the Services, the Operator is under no obligation to do so”
For example, a message you send to an AI chatbot or a fan forum could be read by an NBA employee.
They do not promise the site will work or be accurate, and they cap what they would pay you.
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Terms of service
“THE MATERIALS IN THE SERVICES ARE PROVIDED “AS IS” AND WITHOUT REPRESENTATIONS AND/OR OF ANY KIND, WHETHER EXPRESS OR IMPLIED.”
For example, if scores or tickets info is wrong and you lose money, they say they owe little or nothing.
There is no fixed delete-by date; they keep data until they decide they no longer need it.
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Privacy policy
“we retain personal data for as long as necessary to provide our products and services and fulfill the transactions you have requested, or for other business purposes”
For example, old ticket purchases and chat transcripts could stay on file for years.
They say the site is not for kids under 16, but they do not describe a strong age check.
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Privacy policy
“Our Online Services are not directed at children under the age of 16, and we do not knowingly collect personal data from children under the age of 13.”
For example, a 14-year-old could still create an account if they type an older age.
Words to know
Legal words from the lines above, in plain English.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- data broker
- A company that buys, collects and resells information about people, usually without ever meeting them. For example, your phone number and shopping habits can be sold as part of a list to a company you never heard of.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
- limitation of liability
- A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
They collect more than account and content: precise location, device tracking, inferences, social data, and data from brokers.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
They may monitor or review messages and chats at their discretion, with no opt-out described.
Are you profiled or tracked for advertising?
Third-party ad services track you across sites and apps using cookies and similar tools.
Do they sell or share your data, and can you opt out?
They share with NBA Family, vendors, and ad partners; some sharing may be a sale, with an opt-out.
What rights do they take over what you type and what the AI makes?
Posts and submissions get a perpetual, irrevocable, worldwide license they can sublicense, and they say the content becomes their property.
How long do they keep your data after you delete it, and can you delete it in the app?
Deletion is by request at privacy.nba.com or by phone; they keep data as long as they say they need it.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They infer interests and preferences from what you do, but they do not describe viewing or turning off a memory profile.
Do they commit to basic security, and have they leaked data?
They say they use administrative, technical, and physical safeguards, without naming audits or a bug-bounty program.
Is there a real age gate, and are teens protected?
The site is not directed at under-16s and they say they do not knowingly collect from under-13s, with no strong age check described.
Will they tell you when the rules change, and is the policy specific?
Policies are dated; they post updates on the page. Terms say continued use means you accept. Retention and purposes stay fairly general.
Can they close your account without warning, and can you get your data out first?
They can restrict or end access at any time without notice or liability.
If something goes wrong, who pays?
The site is “as is,” liability is capped at a month of what you paid them, and you must indemnify them for your use.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 4,074 words at a college graduate level (Flesch reading ease 39.5); the terms are 11,023 words at a college graduate level.
