Nike
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Nike collects fitness, location, and browsing data, shares it for ads with an opt-out, and takes a license on posts.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, purchases, fitness and body data, location, device IDs, browsing, and sometimes photos or contacts.
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Privacy policy
“We may collect your precise geolocation (GPS) information from your device or browser, including with your permission available via your device or browser.”
Training
They use it to fill orders, personalize the app and ads, research, and send marketing unless you opt out.
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Privacy policy
“we may use the information that you provide to us as well as information from other Nike products or services, such as your use of Nike’s Platform, to personalize communications and advertisements”
Sharing
Vendors, other users if you post, membership partners, and third-party ad and social networks.
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Privacy policy
“We may disclose or make available personal information to third-party platforms and providers to obtain personalized and tailored advertising services”
Kept
Membership data stays while you are active and is deleted after three years of inactivity; purchases may be kept longer.
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Privacy policy
“If your Nike Membership is inactive for three consecutive years, we will permanently delete personal information associated with your membership, including your profile and fitness activity data”
Controls
You can opt out of targeted ads, marketing, and Workout Info use, and request access, correction, or deletion.
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Privacy policy
“You may opt out of targeted advertising by clicking “Your Privacy Choices” in the footer of our website or by accessing the Privacy & Cookies page.”
Fine print
They can close your account anytime; you them; is capped at $100; are waived.
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Terms of service
“NIKE may terminate or suspend your account, delete your profile or any of your User Content, and restrict your use of all or any part of the Services or your ability to participate in Experiences at any time and for any reason”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of targeted advertising
Your Privacy Choices in the website footer, or Privacy & Cookies in your Member account
Turn off Workout Info personalization
Account settings (Manage Workout Info)
Opt out of marketing email and SMS
Communication Preferences in Nike.com account settings, or unsubscribe in the message
Request access, correction, or deletion
Nike Privacy Webform, privacy@nike.com, or account settings
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
Anything you post can be used by Nike forever, including commercially, even after you leave.
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Terms of service
“You grant NIKE and its subsidiaries and affiliates a non-exclusive, , , transferable, , , worldwide and fully paid license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, publicly or otherwise perform and display, and exploit your User Content”
For example, a photo you upload of your run could be used in Nike ads without paying you.
If someone sues Nike because of how you used the site or what you posted, you may have to pay Nike’s legal bills.
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Terms of service
“you agree to and will and NIKE, Inc. and its subsidiaries and affiliates and each of its and their respective officers, directors, shareholders, employees, agents, distributors, representatives, contractors, licensors, suppliers, successors, assigns, and insurers”
For example, if a review you wrote leads to a lawsuit, Nike can ask you to cover their lawyers.
If Nike harms you through the service, they say they will pay at most $100 in many cases.
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Terms of service
“THE MAXIMUM OF NIKE AND THE OTHER NIKE PARTIES SHALL NOT EXCEED THE LESSER OF (I) US $100.00 (OR THE EQUIVALENT OF US $100.00 IN THE LEGAL CURRENCY OF YOUR COUNTRY OR REGION)”
For example, if a bug leaks your data, they claim they owe no more than $100.
They can shut your account and delete your posts without warning.
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Terms of service
“NIKE may terminate or suspend your account, delete your profile or any of your User Content, and restrict your use of all or any part of the Services or your ability to participate in Experiences at any time and for any reason, without any to NIKE”
For example, they could wipe your running history and membership overnight.
If you tap allow, Nike can pull photos, contacts, and calendar from your phone.
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Privacy policy
“When you grant us access, we may collect your photos, contacts and calendar information stored on your device.”
For example, granting photo access could let them see pictures beyond the one you meant to upload.
Workouts, heart rate, and body measurements can be stored and used for recommendations.
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Privacy policy
“We may collect fitness activity information provided by you or generated through your use of our Platform, such as time, duration, distance, location, calorie count, resting heart rate and pace/stride.”
For example, your resting heart rate from a connected watch can sit in your Nike profile.
Your Nike data can be matched with ad companies so you see Nike ads elsewhere.
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Privacy policy
“We also use third party services to match information that we hold with personal information in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media”
For example, browsing shoes on Nike.com could lead to shoe ads on Instagram.
There is a site setting to stop sharing for targeted ads.
Read the exact line
Privacy policy
“You may opt out of targeted advertising by clicking “Your Privacy Choices” in the footer of our website or by accessing the Privacy & Cookies page.”
For example, you can click Your Privacy Choices in the website footer to turn off behavioral ads.
Big privacy changes should come with advance notice, including email.
Read the exact line
Privacy policy
“If we materially change the way in which we process your personal information, we will provide you with prior notice, including via email to the address we have on file”
For example, if they start using fitness data in a new way, they say they will email you first.
They set a 13+ line for online collection but do not describe a strong age check.
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Privacy policy
“We do not knowingly collect personal information online from children under the age of 13.”
For example, a 12-year-old could still create an account if they type an older birthday.
Words to know
Legal words from the lines above, in plain English.
- precise geolocation
- Your exact position, usually from GPS, often accurate to within a few metres. For example, an app can tell not just your city but which building you are in right now.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
How we got here · grade F · score 33/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
They collect more than needed to sell shoes: precise location, fitness and health, photos, contacts, calendar, browsing, and partner data.
Does it record your voice, face or body, and what happens to that?
They may keep store CCTV, call recordings, photos, and sensor data such as heart rate when you allow access.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They share identifiers, browsing, and inferences with ad and social networks for targeted ads.
Do they sell or share your data, and can you opt out?
They say they do not sell data for money, but ad sharing may count as a sale or share and you can opt out.
What rights do they take over what you type and what the AI makes?
You keep ownership of posts, but you give Nike a perpetual, irrevocable, sublicensable license to use them for any purpose.
How long do they keep your data after you delete it, and can you delete it in the app?
Membership data is kept while you are active and deleted after three years of inactivity; you can also request deletion. Purchases may be kept longer for tax and warranty.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They draw inferences to build a profile of interests and characteristics. You can change some visibility and Workout Info settings, but full memory controls are not described.
Do they commit to basic security, and have they leaked data?
They describe encryption and authentication in general terms and say no measure is guaranteed.
Is there a real age gate, and are teens protected?
They do not knowingly collect from children under 13 online. Terms say minors need a parent; there is no described age-proofing.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated and says they will give prior notice, including email, for material changes. Terms may take effect on posting.
Can they close your account without warning, and can you get your data out first?
They may terminate or suspend your account at any time for any reason without notice.
If something goes wrong, who pays?
Services are as-is, liability is often capped at $100, and you must indemnify Nike for claims related to your use or posts.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 8,350 words at a college graduate level (Flesch reading ease 35.9); the terms are 12,225 words at a college level.
