Okcupid
- The policy allows AI training; it does not describe an opt-out.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- Staff may review your content; the policy does not describe an opt-out.
Match/OkCupid collects a lot, shares across Match Group and ads, takes a license, auto-renews.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
- Uses your content for AI training with no opt-out
Collected
Account and profile, chats, photos, device IDs, usage, optional location, and sometimes partner or social data.
Read the exact line
Privacy policy
“When you complete your profile, you have the option to share your religion, ethnicity and political views with us.”
Training
They run matching, safety, ads, and say they may use your content with machine learning to improve the service.
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Terms of service
“we may analyze, access, store, and use Your Content, including messages and other communications, to monitor, develop, personalize, and improve our Services, including through the use of machine learning”
Sharing
Other users see your profile; vendors, Match Group apps, advertisers, and sometimes law enforcement also get data.
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Privacy policy
“We may also share this information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising”
Kept
After you close your account they keep data three months, then some records for up to five years.
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Privacy policy
“we implement a safety retention window of three months following account closure.”
Controls
You can edit or close your account in the app and send access or delete requests.
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Privacy policy
“You can close your account by using the corresponding functionality directly on the service.”
Fine print
Subscriptions auto-renew and are mostly non-refundable; you waive and must cover their legal costs.
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Terms of service
“If you purchase a subscription, it will automatically renew until you cancel, in accordance with the terms disclosed to you at the time of purchase”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Delete your account in Settings
Website or App: Settings (gear icon) → Delete account
Cancel auto-renewing subscription
In-app Account section, or Apple/Google subscription settings if you paid through the store
Turn off precise location and photo access
Your phone’s permission settings for the app
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They can keep using, changing, and sharing what you post even after you leave, and they can pass that right to others.
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Terms of service
“you grant to Match a worldwide, , transferable, , right and license to host, store, use, copy, display, reproduce, adapt, edit, publish, translate, modify, reformat, incorporate into other works, advertise, distribute and otherwise make available to the general public Your Content”
For example, a photo you uploaded could still be used in their marketing or derivative works after you delete your account.
You generally cannot sue them with other users in court.
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Terms of service
“YOU AND Match EACH WAIVE THE RIGHT TO FILE OR PARTICIPATE IN A AGAINST THE OTHER OR OTHERWISE TO SEEK RELIEF ON A CLASS BASIS”
For example, if many people were overcharged, you could not join a .
If someone sues them because of what you posted or how you used the app, you may have to pay their legal bills.
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Terms of service
“You agree, to the extent permitted under applicable law, to , defend, and Match, our affiliates, and their and our respective officers, directors, agents, and employees”
For example, if a message you sent leads to a lawsuit against Match, they can ask you to cover their costs.
Paid plans keep charging until you cancel, and you usually do not get money back for unused time.
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Terms of service
“Generally, all purchases are final and nonrefundable, and there are no refunds or credits for partially used or unused subscription periods or Virtual Items, except if the laws applicable in your provide for refunds.”
For example, if you cancel mid-month you typically keep access until the period ends but do not get a refund.
They can lock you out without warning and you do not get a refund.
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Terms of service
“We reserve the right to make use of any personal, technological, legal, or other means available to enforce the Terms, at any time without and without the obligation to give you prior notice”
For example, they could ban you after an off-app complaint and you would lose remaining subscription time.
Your hashed or non-personal data can be used to target ads on and off the dating app, including other Match brands.
Read the exact line
Privacy policy
“We may also share this information with other Match Group companies and third parties (notably advertisers) to develop and deliver targeted advertising on our services and on websites or applications of third parties”
For example, activity on OkCupid could help show you ads on another site or another Match Group app.
Your chats and posts can be used to train or improve automated systems, and no opt-out is described.
Read the exact line
Terms of service
“we may analyze, access, store, and use Your Content, including messages and other communications, to monitor, develop, personalize, and improve our Services, including through the use of machine learning and other automated technologies”
For example, a private message could be used to help their systems learn how people talk on the app.
If you allow it, they can collect exact GPS even in the background.
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Privacy policy
“Precise geolocation data: If you give us your consent, we can collect your precise geolocation (latitude and longitude) from your device.”
For example, turning on location could let them log where you are while the app is not open.
Some of your data is kept for years after you leave, not just a few weeks.
Read the exact line
Privacy policy
“We keep customer care records and supporting data as well as imprecise location of download/purchase for five years”
For example, a support chat from years ago could still be on file after you deleted the app.
For the privacy policy they say they will warn you before big changes, not just sneak them in.
Read the exact line
Privacy policy
“We will notify you before any material changes take effect so that you have time to review the changes.”
For example, if they start collecting a new type of data they say they will tell you first.
Words to know
Legal words from the lines above, in plain English.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- auto-renewal
- Your subscription keeps charging you at the end of each period until you cancel it. For example, a free trial turns into a paid monthly plan unless you cancel before it ends.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
- class action waiver
- You agree not to join with other users in one lawsuit; each person must complain alone. For example, if a bug overcharges a million people, you cannot all sue together for a refund.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- in-app purchase
- Something you buy inside the app, like coins, extra features or a subscription, often through the app store. For example, buying 500 gems in a game is an in-app purchase, and refunds usually go through Apple or Google.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect profile and chats plus device IDs, ads IDs, usage, optional precise location, photos, and optional religion, ethnicity, and politics.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
They say they may use your content and messages with machine learning to improve the service, with no opt-out described.
Can employees or contractors read your conversations, and when?
They use human reviewers plus automated tools to enforce rules and review reports and user interactions, with no review opt-out.
Are you profiled or tracked for advertising?
They run ads, use advertising IDs and cookies, and share hashed data with advertisers and Match Group for targeted ads.
Do they sell or share your data, and can you opt out?
They share with vendors, affiliates, and advertisers. For some U.S. states they say they do not “sell” and no extra opt-out is needed.
What rights do they take over what you type and what the AI makes?
You own your content, but you grant a worldwide, perpetual, transferable, sublicensable license that includes advertising and public display.
How long do they keep your data after you delete it, and can you delete it in the app?
You can close the account in the app. After a three-month safety window they delete most data but keep some records for one to five years.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
They say they have security teams and update practices, but they do not describe audits or a bug-bounty program.
Is there a real age gate, and are teens protected?
The service is 18+. They rely on the age you give them and do not describe extra age checks.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated and says they will notify you before material changes. The terms also have an effective date.
Can they close your account without warning, and can you get your data out first?
They can suspend or terminate without prior notice and without a refund. You can delete in Settings.
If something goes wrong, who pays?
The service is “as is,” liability is capped at what you paid in 24 months, and you must indemnify them.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew until you cancel. Purchases are generally final and non-refundable except limited state cooling-off rules.
The privacy policy is 4,329 words at a college level (Flesch reading ease 47.6); the terms are 14,303 words at a college graduate level.
