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Peloton

DTier DMedium risk · 40/100
  • Your data trains their AI unless you switch it off in settings.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • Staff may review your content; the policy does not describe an opt-out.

Peloton collects workouts, contacts, location and ads data, trains personalization models unless you toggle them off.

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Privacy policy · October 1, 2025 ↗Terms · October 1, 2025 ↗45 min read · professional or legal expert level31 lines verified word for word

Collected

What is collected

Account info, workouts, body metrics, device data, contacts if you sync, and sometimes GPS.

Read the exact line

Privacy policy

“Depending on how you interact with Peloton and our Services, we may collect your personal information.”

Training

How it is used

They run the app, personalize workouts, advertise, and train their own models unless you turn that off.

Read the exact line

Privacy policy

“We use this data to build, train, analyze and improve the accuracy of our models.”

Sharing

Who may see it

Staff, vendors, ad partners, linked apps, and other members if your profile is public.

Read the exact line

Privacy policy

“We may share your personal information with our third party service providers (such as those who provide chat features and/or search engines, member support agents and technology, wifi, IT, AI, analytics, payment processing”

Kept

How long it is kept

They keep it while you use the service and as long as they say they need it for law or business.

Read the exact line

Privacy policy

“Peloton retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected”

Controls

Your controls

You can toggle personalization, hide from search, and send a privacy request to access or delete data.

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Privacy policy

“You always have control and can opt out by toggling off “Personalized Experiences” in the Privacy section of Preferences in your Profile.”

Fine print

The fine print

They take a forever license on your posts, can close accounts, limit lawsuits.

Read the exact line

Terms of service

“You grant Peloton a worldwide, , , non-exclusive, (through multiple tiers), transferable license and right to use, copy, transmit, distribute”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Turn off Personalized Experiences

    Privacy section of Preferences in your Profile

  2. Opt out of sale/share and targeted ads

    “Do Not Sell/Share My Personal Information” link in the website footer, or toggle “Marketing & ads based on activity” in Profile Preferences

  3. Request access or deletion

    Privacy Request Form, or privacy@onepeloton.com; U.S. residents also 1-844-559-0051

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They can keep using, changing, and sharing anything you post even after you leave, without paying you.

Read the exact line

Terms of service

“You grant Peloton a worldwide, , , non-exclusive, (through multiple tiers), transferable license and right to use, copy, transmit, distribute, publicly perform and display”

For example, a photo you put on the leaderboard could still be used in their marketing later.

2 · The fine print

If someone sues them because of something you did or posted, you may have to pay their legal bills.

Read the exact line

Terms of service

“You agree to , defend, and Peloton and its directors, officers, employees, and agents, from and against all claims, damages, losses and costs that arise from or relate toyour activities on the Peloton Service”

For example, if a comment you posted caused a lawsuit, they could ask you to cover their lawyers.

3 · How it is used

Your activity can be used to train Peloton’s personalization models unless you turn that off.

Read the exact line

Privacy policy

“We use this data to build, train, analyze and improve the accuracy of our models.”

For example, classes you take can teach their system what to recommend to you and others.

4 · What is collected

If you turn on contacts sync, they copy your address book to find and suggest people.

Read the exact line

Privacy policy

“If you choose to sync your Contacts from your mobile device Peloton will access, import and store the name, email and phone number of your Contacts”

For example, friends in your phone who are not on Peloton could be invited using that data.

5 · How it is used

Ad companies like Google and Facebook can track you across sites for Peloton ads.

Read the exact line

Privacy policy

“These third parties may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies”

For example, after browsing a Bike page you might see Peloton ads on Instagram.

6 · The fine print

They can shut your account without promising advance warning, and your posts may disappear.

Read the exact line

Terms of service

“Peloton may, in Peloton's sole discretion, suspend, disable, or delete your account (or any part thereof) or block or remove any User Content (defined below) that you submitted, for any lawful reason”

For example, they could delete your account and you would lose workout history and posts.

7 · How it is used

Unless you change settings, other members can find you and see workout stats.

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Privacy policy

“Profiles are set to Public by default and Members can search for other Members by username and name (if you include name in your Profile).”

For example, your name and calories on a class can show on the leaderboard to strangers.

8 · What is collected

Voice commands, if you opt in, are used to understand speech and they say they do not store the voice.

Read the exact line

Privacy policy

“This data is not used for identification purposes nor is it stored by Peloton.”

For example, saying start class on the Guide should not keep a voice file on your account.

9 · How it is used

You can turn off activity-based recommendations in the app.

Read the exact line

Privacy policy

“You always have control and can opt out by toggling off “Personalized Experiences” in the Privacy section of Preferences in your Profile.”

For example, you can stop class suggestions based on your past rides in Preferences.

Words to know

Legal words from the lines above, in plain English.

personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
service providers
Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
opt out
Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
perpetual
Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
irrevocable
Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
sublicensable
The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
cookies
Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
How we got here · grade D · score 40/100 · 15 of 15 policy answers backed by a verified quote · 0 not stated
  • What does the app collect beyond what it needs to work?

    They collect far more than account and workouts: contacts, GPS, browsing, photos, inferences, and data from partners and resellers.

  • Does it record your voice, face or body, and what happens to that?

    Cameras and mics work when you turn them on. They say opted-in voice for commands is not stored and not used to identify you.

  • Are your chats and uploads used to train AI models, and is that off by default?

    They train their own models on usage and inferences. You can turn off Personalized Experiences in Profile Preferences.

  • Can employees or contractors read your conversations, and when?

    They record support chats and calls for training and quality, and they may review user content to run the service. No opt-out for that review is described.

  • Are you profiled or tracked for advertising?

    They use cookies and work with Google, Facebook, and ad networks to track you for targeted ads, with some opt-outs.

  • Do they sell or share your data, and can you opt out?

    They share with vendors, ad partners, and linked apps, and they offer a Do Not Sell/Share opt-out.

  • What rights do they take over what you type and what the AI makes?

    You grant a worldwide, perpetual, irrevocable, sublicensable license to your user content for any purpose.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    They keep data while you use the service and as needed for law and business. Deletion is through a privacy form or deleting your account, with some data kept.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They build inferences and recommendations from your activity. You can turn off Personalized Experiences and edit profile settings.

  • Do they commit to basic security, and have they leaked data?

    They say they use commercially reasonable administrative, technical, and physical safeguards. No audit or leak history is described.

  • Is there a real age gate, and are teens protected?

    You must be 18 to buy a membership and at least 13 to be a member. They do not describe age checks beyond that.

  • Will they tell you when the rules change, and is the policy specific?

    The policy is dated October 1, 2025. They say they will inform you of changes; terms say continued use after posting means you accept.

  • Can they close your account without warning, and can you get your data out first?

    They can delete your account for any lawful reason in their discretion, and user content may be lost.

  • If something goes wrong, who pays?

    The service is as-is, liability is capped at what you paid in 12 months, and you must indemnify them for claims from your use.

  • Do subscriptions renew on their own, and can you get a refund?

    These documents say features and prices can change and do not spell out in-app cancel or refunds (those sit in separate Membership Terms).

The privacy policy is 10,250 words at a professional or legal expert level (Flesch reading ease 17); the terms are 9,527 words at a professional or legal expert level.

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