Peacock
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Peacock collects lots of viewing and ad data, shares it with Comcast and advertisers, auto-renews, and can close you without notice.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, what you watch, device IDs, browsing, demographics, and data from partners.
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Privacy policy
“Device information and identifiers: For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.”
Training
They personalize the app, improve it, and use your activity for targeted ads.
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Privacy policy
“providing you with advertising, including targeted advertising, based on your activities and interests”
Sharing
Comcast-related companies, ad partners, Nielsen, and other partners can get your data.
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Privacy policy
“We may disclose your personal information, including information that personally identifies you, to Our Related Businesses for purposes consistent with those described in our Privacy Policy”
Kept
They keep it as long as they say they need it; no clear delete-in-app timeline.
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Privacy policy
“We will keep your information only for as long as it is necessary to fulfill the purposes described above, unless a longer retention is required or permitted by law.”
Controls
You can opt out of some sale/sharing for ads via Your Privacy Choices and unsubscribe from emails.
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Privacy policy
“you may do so in the footer or settings menu of the brand with which you engage by selecting the “Your Privacy Choices” link in the footer or in the application settings menu.”
Fine print
Subscriptions auto-renew with no prorated refunds; they can close you without notice; you can sue in court.
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Terms of service
“NO PRORATED REFUNDS OR CREDITS WILL BE ISSUED UNLESS REQUIRED BY APPLICABLE LAW OR IN THE CASE OF AN IMMEDIATE UPGRADE.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of sale/sharing for targeted ads
Your Privacy Choices link in the footer or application settings menu
Cancel auto-renew before the next bill
Log into your Peacock account and follow instructions on the account details page (Help Center for details)
of your information
State residents: linked request forms in Your Rights; others: online form described in the privacy policy
Unsubscribe from marketing emails
Unsubscribe link in promotional emails
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
Your viewing and device data can be used so other companies can advertise to you on Peacock and elsewhere.
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Privacy policy
“helping third-party advertisers and programmers deliver more relevant advertising on our Services and other services and platforms (such as web, tv, and mobile) and offline”
For example, after you binge a cooking show, you might see grocery ads on other sites based on that activity.
Sharing your IDs and usage with ad partners can count as a sale of your data, though some states let you opt out.
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Privacy policy
“The disclosure of such personal information listed above to these third parties to assist us in providing these services may be considered a “sale” of personal information under applicable law”
For example, hashed email and cookie IDs may be given to ad networks so they can recognize you across apps.
If you post comments, photos, or videos, they can use them forever and let others use them too, even after you leave.
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Terms of service
“You hereby grant us a , , worldwide, , fully paid-up, through multiple tiers”
For example, a clip you upload could be reused in a promo without paying you.
They can shut off your account without warning and say they owe you nothing for that.
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Terms of service
“we may, in our sole discretion and without notice or to you, restrict, suspend, or terminate your access to the Peacock Service”
For example, they could lock you out mid-season if they think you broke the household-sharing rules.
If someone sues them over how you used Peacock or what you posted, you may have to pay their legal bills.
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Terms of service
“You agree to , and the Peacock Parties from and against any and all claims”
For example, if a comment you posted leads to a lawsuit, they can ask you to cover their lawyers.
If you cancel, you usually keep access until the period ends but do not get money back for unused days.
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Terms of service
“NO PRORATED REFUNDS OR CREDITS WILL BE ISSUED UNLESS REQUIRED BY APPLICABLE LAW OR IN THE CASE OF AN IMMEDIATE UPGRADE.”
For example, canceling a day after a yearly charge typically means no refund for the rest of the year.
The same company family may collect face or fingerprint data at parks and offices when the law allows.
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Privacy policy
“Biometric identifiers:* For example: as permitted by law, facial scans or fingerprints we collect at some of our theme parks, studios, or our offices.”
For example, a park visit under this policy could involve a facial scan tied to other NBCUniversal records.
They build lasting interest profiles about you for ads and recommendations.
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Privacy policy
“creating and updating profiles and audience segments that can be used for analytics, targeted advertising and marketing purposes described above”
For example, they may group you as a sports fan and keep using that label for ads.
In many U.S. states you can turn off sale and targeted-ad sharing through a privacy choices link.
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Privacy policy
“California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia residents may opt out of the “sale” of their personal information.”
For example, you tap Your Privacy Choices in the app footer and opt out of sale/sharing.
Words to know
Legal words from the lines above, in plain English.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- limitation of liability
- A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
How we got here · grade F · score 30/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect far more than account and watch history, including demographics, browsing and keystroke activity, partner and reseller data, wellness data, and sometimes health or biometrics.
Does it record your voice, face or body, and what happens to that?
The NBCUniversal policy covers facial scans, fingerprints, and customer-service audio, kept as they collect them at parks, studios, or offices when the law allows.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They use targeted ads and share data with advertising partners and third-party tracking technologies on and off Peacock.
Do they sell or share your data, and can you opt out?
They share with related Comcast businesses and ad partners in ways that may count as a sale, and some residents can opt out via Your Privacy Choices.
What rights do they take over what you type and what the AI makes?
You keep ownership of uploads, but you give them a perpetual, irrevocable, sublicensable license to use your user-generated content anywhere.
How long do they keep your data after you delete it, and can you delete it in the app?
They keep data as long as needed for their purposes. You can ask them to delete certain information; there is no in-app 30- or 90-day wipe promise.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They create and update profiles and audience segments for ads and personalization, without describing a way to view or turn that memory off.
Do they commit to basic security, and have they leaked data?
They say they use organizational, technical, and physical safeguards, but they do not describe audits or a bug-bounty program.
Is there a real age gate, and are teens protected?
Peacock is for people 18 and older in the U.S.; you promise you meet that by using it. There is no described age-check beyond that.
Will they tell you when the rules change, and is the policy specific?
The terms are dated and give existing users 30 days after notice. The privacy policy is less specific on retention and says continued use after posting means you acknowledge the update.
Can they close your account without warning, and can you get your data out first?
They may restrict, suspend, or terminate access in their sole discretion without notice or liability.
If something goes wrong, who pays?
The service is as-is, liability is capped at six months of fees or $100, and you must indemnify them for claims related to your use or uploads.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew. They give advance notice of price changes. They say no prorated refunds unless the law requires them or you immediately upgrade.
The privacy policy is 6,365 words at a professional or legal expert level (Flesch reading ease 28.3); the terms are 8,467 words at a college graduate level.
