Picsart
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
They scan your face, run targeted ads, take a license on your art, auto-renew with no refunds, and keep some data for years.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, photos, face geometry, device logs, approximate location, and sometimes contacts.
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Privacy policy
“When you use Picsart tools to apply effects to, or generate images of, your face, Picsart scans your face geometry in the images you upload to our services (sometimes referred to by us as biometric data).”
Training
They run the app, improve products, infer your tastes, and show targeted ads unless you opt out.
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Privacy policy
“Market Picsart services and deliver targeted advertising to you, unless you opt out, as controlled by your settings, email and privacy preferences.”
Sharing
Your profile and posts can be public; ads networks, vendors, affiliates, and law enforcement may get data.
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Privacy policy
“Your Picsart profile and the posts you make are publicly accessible, which means anyone can see your profile photo, name, and description about yourself if you add that information.”
Kept
They keep data while you have an account, then up to 3 years—or forever if they say you broke rules.
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Privacy policy
“certain information listed above in the “Information we collect” section may be stored indefinitely where a user has violated our policies or terms and to update and improve our services.”
Controls
You can edit your profile in the app, unsubscribe from marketing, and use ad-industry opt-out tools.
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Privacy policy
“If you have registered for an account, you can access, review, and update your personal information by logging into your account on the Picsart app and going to your profile.”
Fine print
Subscriptions auto-renew with no refunds; they take a license.
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Terms of service
“All payments are nonrefundable. If you cancel your Subscription, or if your account is terminated under these terms, you will not receive a refund or credit, including for partial periods of service.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Cancel a subscription before it renews
Sign in to your account and follow cancel instructions, or cancel in the Apple App Store or Google Play if you bought there
Opt out of interest-based ads
www.aboutads.info, http://www.aboutads.info/appchoices, NAI Consumer Opt Out, and device advertising-identifier settings
Request access or deletion of your data
privacy.picsart.com or email privacy@picsart.com
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They measure your face from photos you upload when you use face effects or AI face tools.
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Privacy policy
“When you use Picsart tools to apply effects to, or generate images of, your face, Picsart scans your face geometry in the images you upload to our services (sometimes referred to by us as biometric data).”
For example, applying a filter to a selfie can mean they scan the shape of your face.
They get a broad right to copy, remix, and share what you make, and they can pass that right to others.
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Terms of service
“You grant Picsart a worldwide, non-exclusive, , and transferable license to use your Content—including to host, reproduce, distribute, create derivative works, display, and perform it”
For example, a collage you upload could be used to promote Picsart or shown to other users.
That permission does not expire even if you later leave.
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Terms of service
“This license is and authorizes us to make your Content available to other users on the Service when you have shared your Content.”
For example, deleting your account may not pull a shared sticker off other people’s projects.
Some of your data can be kept forever if they decide you broke the rules or to improve the product.
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Privacy policy
“certain information listed above in the “Information we collect” section may be stored indefinitely where a user has violated our policies or terms and to update and improve our services.”
For example, an old project could stay in their systems long after you quit.
If you cancel or they kick you off, you do not get money back for unused time.
Read the exact line
Terms of service
“All payments are nonrefundable. If you cancel your Subscription, or if your account is terminated under these terms, you will not receive a refund or credit, including for partial periods of service.”
For example, canceling a yearly plan after a week still costs the full year.
You promise to cover their legal costs if your use of the app causes a fight.
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Terms of service
“You agree to release, and hold us, our affiliates, officers, employees, directors, agents, successors and assigns (collectively, “Picsart Parties” and each an “Indemnitee”) harmless from any and all losses”
For example, if someone sues over a face you generated, you may have to pay Picsart’s lawyers.
They track you across sites and apps so advertisers can show you personalized ads.
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Privacy policy
“Your use of Picsart is supported, in part, by interest-based advertising, without which Picsart would not be able to provide a free or cost-effective experience.”
For example, editing wedding photos could lead to wedding-related ads elsewhere.
If you allow it, they copy your phone contacts onto their servers.
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Privacy policy
“With your permission (on download or within one of our apps), we may access and store your device's contact list to help you find your friends on Picsart, invite them to Picsart, or to share your content with them.”
For example, granting contacts access uploads your friends’ names and numbers.
Apple TrueDepth face-position data for live camera effects stays on your phone.
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Privacy policy
“None of the data collected via TrueDepth API ever leaves your device, it isn’t persistently stored on your device, and it isn’t shared with third parties.”
For example, a live AR mask using TrueDepth is not uploaded from that API.
Words to know
Legal words from the lines above, in plain English.
- biometric
- Measurements of your body that identify you, like your face, fingerprint or voice. For example, a selfie used to unlock the app or a voice recording matched to you.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
How we got here · grade F · score 24/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect account details, photos, logs, device data, approximate location, optional demographics, and, with permission, contacts and social-account data.
Does it record your voice, face or body, and what happens to that?
They scan face geometry from uploaded images and call it biometric data. TrueDepth camera data stays on the device.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They use ad networks and third-party analytics for interest-based ads across their app and other sites, with industry opt-outs.
Do they sell or share your data, and can you opt out?
They share with service providers, affiliates, and ad networks. They say they do not let third parties use data for their own purposes, but ads still use personal data; some ad opt-outs exist.
What rights do they take over what you type and what the AI makes?
You keep ownership, but you grant a worldwide, perpetual, sublicensable license to use your content for the service and their business. Shared content can stay with others.
How long do they keep your data after you delete it, and can you delete it in the app?
They keep most data while you have an account. After you close it, some data may be kept up to three years, or indefinitely for policy violations or to improve the service. EU users can request deletion by email or a portal.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They make inferences about what you like from how you use the app. They do not describe a memory feature you can view or turn off.
Do they commit to basic security, and have they leaked data?
They require service providers to use reasonable security practices. They do not describe an independent audit or bug-bounty program.
Is there a real age gate, and are teens protected?
Terms say you must be at least 13; the privacy policy says under 14 is not allowed. There is no described age-check beyond that.
Will they tell you when the rules change, and is the policy specific?
Neither document shows a last-updated date. They may notify of material changes, and continued use means you accept.
Can they close your account without warning, and can you get your data out first?
They may suspend features or terminate your account if they think you broke the rules, including underage use, without a promised export window.
If something goes wrong, who pays?
The service is as-is, liability is capped at $100 or six months of fees, and you must indemnify them for your use and content, including face-generation tools.
Do subscriptions renew on their own, and can you get a refund?
Paid plans auto-renew until you cancel. All payments are nonrefundable, including after cancellation or account termination.
The privacy policy is 3,456 words at a college level (Flesch reading ease 45.3); the terms are 7,152 words at a college graduate level.
