Tenor
- The documents do not say whether your data trains AI.
- Your data is used to target ads at you; you can opt out.
- They say they do not sell or share your data.
- The documents do not say who can read your content.
Tenor is a Google service: Google’s policy covers broad activity, ads, and location, and uploads can be shown and remixed by others.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Google’s policy covers account info, uploads, device IDs, activity, and often location—not just GIFs.
Read the exact line
Privacy policy
“We collect location information when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your location.”
Training
Google says it uses data to run services, personalize content, and, depending on settings, show ads.
Read the exact line
Privacy policy
“Depending on your settings, we may also show you personalized ads based on your interests and activity across Google services.”
Sharing
Google says it does not sell personal info; others can see GIFs you upload and share.
Read the exact line
Privacy policy
“Google does not sell your personal information. Google also does not “share” your personal information as that term is defined in the ().”
Kept
The parts we read do not say how long Tenor keeps your GIFs after you delete them.
Read the exact line
Privacy policy
“We explain how Google retains information in Retaining your information.”
Controls
Google Account tools let you review activity and ad settings; Tenor terms do not add extra switches.
Read the exact line
Privacy policy
“You can also control what information we use to show you ads, or turn off personalized ads, by visiting My Ad Center.”
Fine print
If you upload to Tenor, others may view, share, and change that content, including via the API.
Read the exact line
Terms of service
“if you upload content to Tenor, we may display that content to users and share it when directed, and those users (including users who access content through the Tenor API) may view, share, and modify that content.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Turn off personalized ads
My Ad Center (named in Google’s privacy policy)
Review and delete saved activity
Google Account / My Activity (named in the privacy policy)
Do not upload GIFs you want to keep private
Tenor additional terms, Your Content
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
GIFs you put on Tenor are not private by default. Other people and apps using Tenor’s API can see them and change them.
Read the exact line
Terms of service
“if you upload content to Tenor, we may display that content to users and share it when directed, and those users (including users who access content through the Tenor API) may view, share, and modify that content.”
For example, a GIF you upload could show up in someone else’s chat app and they could edit or reshare it.
Google can use activity across its products to pick ads for you, unless you change ad settings.
Read the exact line
Privacy policy
“Depending on your settings, we may also show you personalized ads based on your interests and activity across Google services.”
For example, searching or watching related videos on other Google products could affect ads you see while using Google services.
Google’s policy includes collecting location, which is more than a GIF search box needs on its own.
Read the exact line
Privacy policy
“We collect location information when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your location.”
For example, your approximate location from IP or device settings could be used for ads, depending on settings.
Google says it trains AI on publicly available information. The policy does not clearly say whether your private Tenor uploads train models.
Read the exact line
Privacy policy
“we use publicly available information to help train Google’s AI models and build products and features like Google Translate, Gemini Apps, and Cloud AI capabilities.”
For example, a public web page about you could be used in training, but this line does not prove your private GIF library is used that way.
Google says it does not sell your personal information under that California definition.
Read the exact line
Privacy policy
“Google does not sell your personal information. Google also does not “share” your personal information as that term is defined in the ().”
For example, they say they will not sell a list of your name and email as a sale under that law.
You can turn off personalized ads in Google’s ad settings.
Read the exact line
Privacy policy
“You can also control what information we use to show you ads, or turn off personalized ads, by visiting My Ad Center.”
For example, you can open My Ad Center and turn off personalized ads.
They can suspend or close your Tenor access if they decide you broke the rules, including repeatedly.
Read the exact line
Terms of service
“You may be restricted from using our service, or have your account suspended or terminated if:you materially or repeatedly breach these terms;”
For example, uploading banned content more than once could get your account shut off.
You are not allowed to use Tenor as a business tool or to help another company.
Read the exact line
Terms of service
“You must not use Tenor for any commercial purpose or for the benefit of any third party.”
For example, running a paid GIF marketing campaign through Tenor could break this rule.
Google Account tools let you look at, change, delete, or download some of your information.
Read the exact line
Privacy policy
“These tools allow you to access, review, update and delete your information, as well as export and download a copy of it.”
For example, you can use Google’s privacy tools to download a copy of account data.
Words to know
Legal words from the lines above, in plain English.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- CCPA
- California's privacy law, which gives residents the right to see, delete and stop the sale of their data. For example, a Californian can ask the app to stop selling their data and it must comply.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
How we got here · grade F · score 28/100 · 13 of 15 policy answers backed by a verified quote · 9 not stated
What does the app collect beyond what it needs to work?
The Google privacy policy that covers Tenor describes device IDs, activity, and location, which goes beyond account details and the GIFs you submit.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
Google may show personalized ads from your interests and activity, and you can turn that off in My Ad Center.
Do they sell or share your data, and can you opt out?
Google says it does not sell your personal information and does not “share” it as that word is defined in California’s CCPA.
What rights do they take over what you type and what the AI makes?
Uploads are licensed as in Google’s terms, and Tenor says other users and API users may view, share, and modify what you upload.
How long do they keep your data after you delete it, and can you delete it in the app?
Not stated in the documents.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
Not stated in the documents.
Is there a real age gate, and are teens protected?
Not stated in the documents.
Will they tell you when the rules change, and is the policy specific?
The copies we read have no last-updated date on the page text we were given.
Can they close your account without warning, and can you get your data out first?
Not stated in the documents.
If something goes wrong, who pays?
Not stated in the documents.
Do subscriptions renew on their own, and can you get a refund?
The Tenor additional terms we read do not describe paid plans, auto-renewal, or refunds.
The privacy policy is 7,149 words at a professional or legal expert level (Flesch reading ease 19.9); the terms are 540 words at a professional or legal expert level.
