TIDAL
- The policy allows AI training; it does not describe an opt-out.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
TIDAL collects listening and device data, uses it for ads and AI, takes a broad license, auto-renews.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
- Uses your content for AI training with no opt-out
Collected
Account, payments, listening and search history, device IDs, cookies, and optional precise location.
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Privacy policy
“We may collect your personal data directly from you, from your device or automatically through your use of our Services. We may also receive your personal data from third parties, as outlined below.”
Training
They personalize music, train algorithms, market to you, run targeted ads, and use AI tools.
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Privacy policy
“We use a variety of technologies to support these purposes, for example, algorithms, artificial intelligence (AI), generative AI and machine learning.”
Sharing
Block companies, processors, ad partners, payment firms, and apps you connect can get data.
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Privacy policy
“We share your data with third parties if you give us your permission, if it is necessary for the performance of the contract we have with you or if we have a for such sharing.”
Kept
They keep data as long as they say they need it; no clear clock after you delete.
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Privacy policy
“We will keep your personal data only for the period necessary to fulfil the purposes for which we collect and process your personal data, as described in this Privacy Notice and in accordance with applicable law.”
Controls
You can delete your account in the app and opt out of marketing and some ad cookies.
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Privacy policy
“If you wish to delete your TIDAL account and related personal data, you can use a self-service deletion button in TIDAL clients (Android and iOS apps) and on TIDAL account pages ( account.tidal.com/profile).”
Fine print
Auto-renew with no refunds, a wide AI/content license, you them.
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Terms of service
“TIDAL has no obligation to refund any fees paid to us, including any advance charge(s) or payment(s) for any subscription term for the TIDAL Service, unless otherwise required by law or the terms of this Agreement.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Cancel auto-renew in subscription settings
Account settings → Subscription → Cancel subscription
Delete your account
TIDAL Android/iOS apps or account.tidal.com/profile self-service deletion button
Turn off targeted advertising cookies
Cookie Settings at the bottom of websites, or Privacy preferences in the TIDAL client
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
If you use their AI tools, they get a forever license to use what you type and what the AI makes, including inside their products.
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Terms of service
“You grant us and our subsidiaries, affiliates, and successors a worldwide, non-exclusive, , fully-paid, transferable, , , and right to use, reproduce, modify, adapt, publish, prepare derivative works of, distribute, publicly perform, and publicly display your AI Content throughout the world in any media for any reason, including to provide, promote, and/or incorporate into the AI Products.”
For example, a cover image you generate could be reused in their AI features even after you leave.
You promise to cover their legal bills if your use of the service leads to a claim.
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Terms of service
“You agree to , and hold TIDAL, and its parents, subsidiaries, employees, directors, agents, affiliates and representatives (collectively, the “TIDAL Parties”) harmless from and against any claims, actions or demands, including, without limitation, reasonable attorney fees and costs, arising from, relating to or resulting from (a) your breach or alleged breach of this Agreement”
For example, if someone sues over a track you uploaded, you may have to pay TIDAL’s lawyers.
They can shut your account with no warning and say they owe you nothing.
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Terms of service
“We may terminate this Agreement (including any additional terms and conditions incorporated or referenced herein), close your account, or restrict, suspend or terminate your access to the TIDAL Service, at any time without notice and without responsibility or to you, in our sole discretion”
For example, they could cut off your paid plan overnight and keep the money already billed.
Subscriptions auto-renew and they generally will not give money back.
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Terms of service
“TIDAL has no obligation to refund any fees paid to us, including any advance charge(s) or payment(s) for any subscription term for the TIDAL Service, unless otherwise required by law or the terms of this Agreement.”
For example, if you forget to cancel, the next month’s charge is usually kept.
Your listening and search history is used to train recommendation systems for you and other users, with no training off-switch described.
Read the exact line
Privacy policy
“We also use this data to train our personalisation and search algorithms so that they offer relevant music and search recommendations to you and to other TIDAL users.”
For example, songs you play can shape what other people get recommended.
They and ad partners track you to show ads based on your activity.
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Privacy policy
“Targeted advertising: TIDAL and its ad partners that provide advertising or other functionality on TIDAL’s behalf, may use cookies and similar technologies to help us tailor the advertising of our Services to you as informed by your interests.”
For example, browsing TIDAL on the web can feed ads that follow you elsewhere.
Uploads, playlists, and similar content can be copied and changed to run and promote the service.
Read the exact line
Terms of service
“You grant to TIDAL a non-exclusive, , fully-paid up, transferable, , worldwide license to host, store, publicly display, reproduce, modify, publicly perform, create derivative works from, make available, communicate to the public, distribute, adapt and otherwise use your Listener Content for the purpose of operating, developing, improving, promoting and/or using the TIDAL Service.”
For example, a public playlist you made could be used in their marketing.
You can delete the account yourself in the app or on the account site.
Read the exact line
Privacy policy
“If you wish to delete your TIDAL account and related personal data, you can use a self-service deletion button in TIDAL clients (Android and iOS apps) and on TIDAL account pages ( account.tidal.com/profile).”
For example, you can tap delete in the iOS app instead of only emailing support.
You can turn off some targeted ads in cookie settings.
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Privacy policy
“You can opt out of targeted advertising at any time through the cookie preference centre.”
For example, you can open Cookie Settings at the bottom of the website and switch ads off.
Words to know
Legal words from the lines above, in plain English.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- legitimate interest
- A legal reason that lets a company use your data without asking, when it decides its own need outweighs your privacy. For example, an app may analyse how you use it to improve the product, without ever asking you.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- irrevocable
- Cannot be taken back or cancelled once given, even if you change your mind or delete your account. For example, an irrevocable licence to your photos means you cannot withdraw it later.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- limitation of liability
- A cap on what the company will ever pay you if something goes wrong, often only what you paid in the last year. For example, if a leak of your data costs you thousands, the most you may get back is a month's subscription fee.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
How we got here · grade D · score 36/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
They collect account and payment info plus listening, search, login, device IDs, cookies, crash logs, and optional precise location.
Does it record your voice, face or body, and what happens to that?
The core service is music streaming. Voice or face is not described as a biometric product feature.
Are your chats and uploads used to train AI models, and is that off by default?
They say they train personalization and search algorithms on usage data and take a perpetual license to put AI Content into AI products, with no opt-out described.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
TIDAL and ad partners use cookies and similar tools for targeted ads based on your activity, with a cookie opt-out.
Do they sell or share your data, and can you opt out?
They share with Block affiliates, ad partners, and business partners. U.S. text says they do not treat cookie ads as a sale without consent and you can opt out of targeted ads.
What rights do they take over what you type and what the AI makes?
You own AI Content and Listener Content, but you grant a worldwide, transferable, sublicensable, perpetual license, including to incorporate AI Content into their products.
How long do they keep your data after you delete it, and can you delete it in the app?
Not stated in the documents.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They build personalization from playback and search history. They do not describe a memory you can view, edit, or switch off.
Do they commit to basic security, and have they leaked data?
They describe reasonable administrative, technical, and physical safeguards and say they cannot guarantee absolute security.
Is there a real age gate, and are teens protected?
Services are not for under 13. Ages 13–17 may use with parent permission except Upload, which is 18+. Age is self-declared.
Will they tell you when the rules change, and is the policy specific?
Both documents are dated. They say they will email or notify you of material privacy changes, and the notice lists data types and purposes in detail.
Can they close your account without warning, and can you get your data out first?
They may close or suspend your account at any time without notice and without refund, except where the agreement says otherwise.
If something goes wrong, who pays?
The service is as-is, liability is capped at fees in the last 12 months or $30, and you must indemnify them for claims from your use or uploads.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew. You can cancel in account settings. They say they have no obligation to refund unless the law requires it. Price changes get advance notice.
The privacy policy is 12,921 words at a professional or legal expert level (Flesch reading ease 20); the terms are 9,733 words at a college graduate level.
