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Uber

DTier DMedium risk · 36/100
  • The policy allows AI training; it does not describe an opt-out.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • The policy describes staff access for safety and legal checks.

Uber collects precise location, biometrics, and trip data, uses it for ads and ML.

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Privacy policy · September 17, 2026 ↗Terms ↗36 min read · college graduate level25 lines verified word for word
  • Uses your content for AI training with no opt-out

Collected

What is collected

They collect account info, IDs, precise location, device IDs, driving data, photos, selfies, and recordings.

Read the exact line

Privacy policy

“We collect this information from your device when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen).”

Training

How it is used

They use your data to run trips, for safety, ads, and to train machine learning models.

Read the exact line

Privacy policy

“We use data for analysis, research and product development, including to train machine learning models that are used to enable our services”

Sharing

Who may see it

Riders, merchants, ad companies, and other partners can get some of your data.

Read the exact line

Privacy policy

“We share data - including advertising or device identifier, hashed email address, approximate location, and ad interaction data - with these intermediaries”

Kept

How long it is kept

Many records last the life of your account plus 7 years; deletion is usually within 90 days.

Read the exact line

Privacy policy

“We generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.”

Controls

Your controls

You can use Privacy Center, ad choices, Download Your Data, and request account deletion in the app.

Read the exact line

Privacy policy

“You may request that we delete your account here or through the Privacy menus in the Uber app.”

Fine print

The fine print

They can end your access anytime; not a regular court.

Read the exact line

Terms of service

“Uber, in its sole discretion, may immediately terminate these Terms or any Services with respect to you, or generally cease offering or deny access to the Services or any portion thereof, at any time for any reason.”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Request account deletion

    Privacy menus in the Uber app or Privacy Center

  2. Turn off trip-history ad personalization

    Marketing and advertising choices in the privacy notice / Privacy Center

  3. Download a copy of your data

    Download Your Data feature in the Uber apps or website

  4. Review Privacy Center sharing settings

    Account > Settings > Privacy in the Uber apps

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They say they train machine learning models on data that includes your account, trips, communications, and uploads. The parts we read do not describe a switch to turn that off.

Read the exact line

Privacy policy

“We use data for analysis, research and product development, including to train machine learning models that are used to enable our services”

For example, photos, chats, or trip details you generate as a driver could be used to improve matching or ID checks.

2 · The fine print

They can shut off your access right away, for any reason, without promising a warning.

Read the exact line

Terms of service

“Uber, in its sole discretion, may immediately terminate these Terms or any Services with respect to you, or generally cease offering or deny access to the Services or any portion thereof, at any time for any reason.”

For example, your driver account could be turned off the same day without a heads-up email first.

3 · The fine print

If someone sues over how you used the app, you may have to pay Uber’s legal bills.

Read the exact line

Terms of service

“You agree to and hold Uber and its affiliates and their officers, directors, employees, and agents harmless from and against any and all actions, claims, demands, losses, liabilities, costs, damages, and expenses (including attorneys’ fees)”

For example, a fight over a trip you took could leave you covering Uber’s lawyer costs.

4 · What is collected

They collect face data, such as selfies compared to your profile photo, to check it is you.

Read the exact line

Privacy policy

“This may include biometric data that allows you to be identified based on your physical or biological characteristics.”

For example, you may have to take a live selfie before going online, and they keep that kind of data for years.

5 · How it is used

They use your Uber data to show personalized ads on Uber and on other companies’ apps and sites.

Read the exact line

Privacy policy

“Display ads, including personalized ads, on Uber or other companies’ apps or website”

For example, your trip history could be used to show you ads on another app.

6 · What is collected

They collect precise location while the app is open, even if it is not on the screen.

Read the exact line

Privacy policy

“We collect this information from your device when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen).”

For example, they can still track where you are if the app is running behind another app.

7 · How long it is kept

Some records can be kept for seven years even after collection, unless you delete the account first, and some stay after deletion for safety or legal reasons.

Read the exact line

Privacy policy

“for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements”

For example, trip and device data listed in their table is kept for seven years.

8 · How long it is kept

You can ask to delete your account in the app or Privacy Center. They say they usually finish within 90 days unless they must keep some data.

Read the exact line

Privacy policy

“You may request that we delete your account here or through the Privacy menus in the Uber app.”

For example, you can start deletion from Account settings, then wait up to about 90 days.

9 · How it is used

There is a choice to stop using trip and search history for ads inside Uber products.

Read the exact line

Privacy policy

“You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on Uber or Uber Eats and Postmates.”

For example, you can turn that off so in-app ads are based more on location and the current trip.

10 · The fine print

For big privacy-notice changes they say they will warn you ahead of time in the app or by email.

Read the exact line

Privacy policy

“If we make significant changes, we will notify you in advance of the changes through the Uber apps or through other means, such as email.”

For example, you might get an in-app message before a major new data use starts.

Words to know

Legal words from the lines above, in plain English.

model training
Using your content and conversations as examples to teach an AI system, which can then echo them in future answers. For example, a story you write in a chatbot may be studied by the company to make the next version of the bot.
device identifiers
Codes that single out your phone or computer, used to recognise you across apps and sites. For example, the advertising ID on your phone lets two unrelated apps know they are seeing the same person.
retention
How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
indemnify
You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
affiliates
Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
biometric
Measurements of your body that identify you, like your face, fingerprint or voice. For example, a selfie used to unlock the app or a voice recording matched to you.
targeted advertising
Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
How we got here · grade D · score 36/100 · 16 of 16 policy answers backed by a verified quote · 1 not stated
  • What does the app collect beyond what it needs to work?

    They collect far more than account and trip basics, including precise location in the background, advertising IDs, driving insights, background checks, and data from marketing partners and resellers.

  • Does it record your voice, face or body, and what happens to that?

    They collect face biometrics, selfies, and audio/video including dashcam and Record My Ride, keep identity selfies for years, and include identity and user content in machine-learning training.

  • Are your chats and uploads used to train AI models, and is that off by default?

    They say they train machine learning models on data that includes communications and user content. The parts we read do not describe a way to opt out of that training.

  • Can employees or contractors read your conversations, and when?

    They say staff manually review documents and photos flagged as possible fraud, and they investigate support and safety reports. They do not describe routine sampling of all chats with an opt-out.

  • Are you profiled or tracked for advertising?

    They personalize ads and share advertising IDs, hashed email, and related data with ad intermediaries such as Google and The Trade Desk. You can opt out of some ad personalization.

  • Do they sell or share your data, and can you opt out?

    They share with affiliates, service providers, ad partners, and other businesses. They say they will not sell your phone number for marketing texts, and they point to an ad-personalization opt-out.

  • What rights do they take over what you type and what the AI makes?

    Not stated in the documents.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    You can request deletion in the app. They say they generally delete within 90 days, except they keep some data for safety, fraud, taxes, or legal claims, and many categories last life of account plus seven years while you stay.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They personalize opportunities from location and past trips and keep ratings and stats. They do not describe a full memory feature you can view, edit, and switch off like a chatbot memory.

  • Do they commit to basic security, and have they leaked data?

    They describe encryption in transit and at rest, staff training, and limits on access. They do not describe an independent audit or a vulnerability program in these documents.

  • Is there a real age gate, and are teens protected?

    The US terms say you must be at least 18 to get an account, with teen accounts for ages 13–17 if a parent agrees. That is a stated age rule, not a described ID check for every user.

  • Can you sue or join a class action if things go wrong?

    Mandatory arbitration and a class-action waiver, no opt-out

  • Will they tell you when the rules change, and is the policy specific?

    The privacy notice is dated and lists data types, uses, and retention periods. They say they will notify you in advance of significant privacy changes. The terms instead say continued use after posting means you agree.

  • Can they close your account without warning, and can you get your data out first?

    The terms say Uber may immediately end the terms or deny access at any time for any reason. They do not promise notice or a chance to export first in that clause.

  • If something goes wrong, who pays?

    Services are as-is with broad limits on what they pay, and you agree to cover their legal costs for claims tied to your use, your content, or breaking the rules.

  • Do subscriptions renew on their own, and can you get a refund?

    For riders, they can set or change charges at any time and say paid charges are final and non-refundable unless they decide otherwise. Auto-renew subscriptions are not clearly described.

The privacy policy is 8,115 words at a college graduate level (Flesch reading ease 35.7); the terms are 14,097 words at a professional or legal expert level.

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