Vercel
- Your data trains their AI unless you switch it off in settings.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The policy describes staff access for safety and legal checks.
Hobby chats can train Vercel and partner AI; they take a broad license, ads track you.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, your uploads, IP, device and telemetry data, cookies, and sometimes photos or call recordings.
Read the exact line
Privacy policy
“In other cases, we receive information through your use of our Services, such as IP address and telemetry data.”
Training
They run the service, improve products including AI, send marketing, and run targeted ads with cookies.
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Privacy policy
“To improve functionality, quality, user experience, and develop new features, including our AI Products and Services.”
Sharing
Affiliates, cloud and AI vendors, ad partners, and for Hobby users data may go to AI partners.
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Privacy policy
“we may disclose information (including AI Product Information) to AI business partners for their product improvement and development”
Kept
They keep it as long as they say they need it for business or law, then delete or it.
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Privacy policy
“We retain your information for the minimum necessary period to fulfill our legal and contractual obligations, develop our Sites and Services, resolve disputes, enforce our rights, for ”
Controls
You can delete your account, , opt out of model training in Team settings, and opt out of ad sharing.
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Privacy policy
“Opt-out of Model Training as described in Section 3 of the Terms of Service. You can learn more here.”
Fine print
You grant a broad license; Hobby sites can be shut off without notice; you them.
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Terms of service
“you grant Vercel a worldwide, non-exclusive, , fully paid, and transferable license to use, copy, modify, adapt, reproduce, distribute, display, publish, store, perform, and create derivatives of Your Content”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Turn off Model Training
Team Preferences / Team account settings (Terms Section 3)
Opt out of sale or sharing for ads
Privacy Notice U.S. section opt-out form; GPC browser signal also honored
or access
Privacy Request Center, account settings, or privacy@vercel.com
Delete your account
Follow the account deletion instructions in Vercel Documentation
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
On the free Hobby plan, what you submit can be used to train Vercel’s AI and given to other companies to train theirs.
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Terms of service
“If you are on a Hobby plan or trial Pro plan, you agree that we may use Your Content to train our artificial intelligence ("AI") and machine learning models, and we may share Your Content with third parties”
For example, code or prompts you paste into v0 on a Hobby account could be used to improve someone else’s model.
They get a wide license to use and your uploads to run and improve the service.
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Terms of service
“you grant Vercel a worldwide, non-exclusive, , fully paid, and transferable license to use, copy, modify, adapt, reproduce, distribute, display, publish, store, perform, and create derivatives of Your Content”
For example, they can copy and adapt your project files even after you stop using a feature, as long as it is for those purposes.
If someone sues them because of your content or how you used the service, you may have to pay their legal costs.
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Terms of service
“You will and Vercel against any claims, actions or demands, including without limitation reasonable legal and accounting fees, arising or resulting from your breach of this Agreement”
For example, if code you deployed is accused of infringing a copyright, you could owe their lawyer fees.
Third parties can track you with cookies so Vercel can show targeted ads.
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Privacy policy
“We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising and serve relevant ads.”
For example, visiting vercel.com could help ad networks later show you Vercel ads on other sites.
Free Hobby projects can be taken down at any time with no warning.
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Terms of service
“We may shut down and terminate projects or deployments using the Hobby plan without notice for any reason or no reason.”
For example, a personal site on the Hobby plan could disappear overnight without an email.
Employees should not read your content unless you ask for help or there is a security or legal reason.
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Privacy policy
“Vercel personnel are prohibited from viewing Customer Content, except when instructed by you, as necessary to resolve Customer support issues, or for security, Services integrity, or legal purposes.”
For example, a support agent may open your project only after you file a ticket about a failed deploy.
Paid Pro users start with training off; anyone can turn training off in team settings.
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Terms of service
“If you are on a paid Pro plan, Model Training is not enabled by default and you may opt in to Model Training. You may opt-out of Model Training at any time by adjusting your Team account settings”
For example, you can open Team settings and switch off Model Training so new prompts are not used to train models.
U.S. users can fill out a form to stop sale or sharing of personal information for ads.
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Privacy policy
“You have the right to opt-out of the sale of personal information we have collected about you. Please complete this form to opt out.”
For example, you submit the opt-out form so they stop sharing identifiers with ad networks.
They do not promise the service will work or be error-free.
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Terms of service
“THE SERVICES AND SUPPORT SERVICES ARE PROVIDED "AS IS" AND VERCEL , EXPRESS OR IMPLIED”
For example, if v0 generates broken code and you lose time, the terms say they are not warranting results.
Words to know
Legal words from the lines above, in plain English.
- de-identified
- Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- legitimate interest
- A legal reason that lets a company use your data without asking, when it decides its own need outweighs your privacy. For example, an app may analyse how you use it to improve the product, without ever asking you.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- model training
- Using your content and conversations as examples to teach an AI system, which can then echo them in future answers. For example, a story you write in a chatbot may be studied by the company to make the next version of the bot.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- worldwide license
- You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- cookies
- Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
- tracking pixels
- Tiny invisible images or bits of code in a page, app or email that report back when and where you opened it. For example, a pixel in a marketing email tells the sender the moment you read it.
How we got here · grade C · score 44/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
They collect account details, your content, IP address, device identifiers, telemetry, cookies, and browsing-style analytics. They say they do not collect precise location.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
On Hobby and trial Pro, training is on unless you opt out in Team settings. Paid Pro starts with training off unless you opt in.
Can employees or contractors read your conversations, and when?
They say staff may not view customer content except when you instruct them, for support, security, service integrity, or legal reasons.
Are you profiled or tracked for advertising?
They advertise through third parties and use cookies and tracking for targeted ads. You can opt out of sale or sharing and they honor GPC signals.
Do they sell or share your data, and can you opt out?
They share with affiliates, partners, ad networks, and AI partners (de-identified for Hobby/Pro). U.S. law treats some ad sharing as a sale, with an opt-out form.
What rights do they take over what you type and what the AI makes?
You grant a worldwide, royalty-free, sublicensable and transferable license to use and create derivatives of your content to provide and improve the services.
How long do they keep your data after you delete it, and can you delete it in the app?
They keep data for as long as they say they need it, then delete or anonymize it. You can delete an account via documentation or request deletion through the Privacy Request Center; no in-app 30-day wipe is stated.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
They describe reasonable administrative, technical, and physical safeguards and require vendors to meet industry-standard security. No independent audit or VDP is described here.
Is there a real age gate, and are teens protected?
You must be at least 16. They do not knowingly collect from under-16s and will remove that data if they learn of it. Age is self-certified.
Will they tell you when the rules change, and is the policy specific?
Both documents are dated June 1, 2026. Terms say they may change rules by email or a post, effective immediately, and continued use means you accept.
Can they close your account without warning, and can you get your data out first?
On the Hobby plan they may disable or shut down projects and deployments with or without notice, for any reason or none.
If something goes wrong, who pays?
The service is as-is with warranties disclaimed, and you must indemnify Vercel for claims tied to your content or use.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 6,132 words at a college graduate level (Flesch reading ease 30); the terms are 2,959 words at a college graduate level.
