Vivino
- The policy allows AI training; it does not describe an opt-out.
- Your data is used to target ads at you; you can opt out.
- Data is shared with partners and affiliates; you can opt out.
- Staff may review your content; the policy does not describe an opt-out.
They keep your wine ratings and reviews, use them to train models.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
- Capped at C (the answers alone would give D): Uses your content for AI training with no opt-out
Collected
Account info, ratings, reviews, IP, purchase history, browsing, and location if you allow it.
Read the exact line
Privacy policy
“This includes enhancing our offerings, developing new features and updates, and creating personalized services. Additionally, we implement algorithms and machine learning for these purposes”
Training
They use your posts to run the app, show ads, and train recommendation and machine-learning models.
Read the exact line
Terms of service
“developing, training, testing, and improving analytics, recommendation systems, algorithms, and machine-learning models used to operate, personalize, and improve the Vivino Platform”
Sharing
Other users can see your reviews; processors and ad partners may get data; they say they do not sell it.
Read the exact line
Privacy policy
“We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.”
Kept
Account info is kept six months after delete; ratings and most review text stay on the site.
Read the exact line
Privacy policy
“Upon deletion of your profile, the identification and contact information will be stored for 6 months after the date of deletion. The ratings will not be deleted”
Controls
You can hide follows, unsubscribe from marketing, and email privacy@vivino.com for or requests.
Read the exact line
Privacy policy
“You can send a request at the contact details presented in the section “””
Fine print
U.S. they can close accounts with little notice.
No exact line could be verified.
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of U.S.
.com or Legal Department, Vivino, Inc., 455 Market Street, Suite 1940, San Francisco, CA 94105-2448
Ask to delete or access your data
Email privacy@vivino.com or https://www.vivino.com/contact
Turn off marketing emails
Profile Settings, the Unsubscribe button in emails, or privacy@vivino.com
Stop others following your reviews
Profile settings (withdraw consent; username on reviews can be )
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
Even if you delete your account, your star ratings stay on Vivino forever as part of the wine scores.
Read the exact line
Privacy policy
“The ratings will not be deleted as they form part of the overall evaluation of the wines, which is essential for the Services and the Platform.”
For example, if you rate a bottle 2 stars then delete your profile, that 2-star score still counts in the wine’s average.
They usually keep the text of your review even if you want it gone; they may only your username.
Read the exact line
Privacy policy
“Therefore, Vivino generally does not delete reviews, as they do not want reviews to be subject to manipulation or threats from producers”
For example, a harsh review you posted years ago can stay public with no name attached.
What you post can be used to train their ranking and recommendation systems, and the documents do not give a simple off switch.
Read the exact line
Terms of service
“developing, training, testing, and improving analytics, recommendation systems, algorithms, and machine-learning models used to operate, personalize, and improve the Vivino Platform”
For example, your tasting notes can help teach the app which wines to suggest to other people.
You still own your posts, but they get a wide license to copy, change, show, and them, including for marketing.
Read the exact line
Terms of service
“you grant Vivino a non-exclusive, worldwide, , and license to use, host, store, reproduce, modify, adapt, publish, translate, distribute, display, and otherwise make available your User Content”
For example, they could show your photo of a bottle in an ad for the app.
They can shut your account without warning, especially if they think there is fraud or abuse.
Read the exact line
Terms of service
“Vivino may, but is not required to, provide notice of suspension or termination.”
For example, you could lose access to saved wines overnight and only find out when you try to log in.
If someone sues them because of something you posted or did, you may have to cover their legal costs, as far as the law allows.
Read the exact line
Terms of service
“you agree to and Vivino, its parents, subsidiaries, and affiliates, and their respective directors, officers, employees, agents, partners, suppliers, and licensors”
For example, if a winery sues over your review, they can ask you to pay their lawyers.
They use your details to show you ads and marketing on the app, based on consent you give at signup.
Read the exact line
Privacy policy
“We use your personal data to display personalized marketing messages and advertising on our Platform.”
For example, after you buy a red wine, you may see ads for similar bottles.
They say they do not sell your personal information, though they still share it with processors and may share it for ads.
Read the exact line
Privacy policy
“We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.”
For example, a payment company gets your billing details to complete an order, but they say they will not sell your email list.
The app is for adults of legal drinking age; they say they will delete accounts if they think a minor signed up.
Read the exact line
Privacy policy
“The Platform is intended for use by adults of legal drinking age in the in which you reside.”
For example, if someone under 21 in the U.S. registers, they say they will delete that account.
Words to know
Legal words from the lines above, in plain English.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- data controller
- The company that decides why and how your data is used, and is responsible for it under privacy law. For example, the app maker is the controller; the cloud company storing files for it is only a processor.
- royalty-free
- The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
- sublicensable
- The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- governing law
- Which country's or state's laws are used to settle any dispute, no matter where you live. For example, a user in Ohio may find the terms are judged under California law.
How we got here · grade F · score 34/100 · 15 of 15 policy answers backed by a verified quote · 2 not stated
What does the app collect beyond what it needs to work?
Besides account and reviews, they collect IP address, browsing activity, purchase history, and precise location if you allow it.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
Your user content can be used to train recommendation and machine-learning models, and no opt-out is described.
Can employees or contractors read your conversations, and when?
They may use humans and automated tools to review and moderate user content, with no opt-out described.
Are you profiled or tracked for advertising?
They show personalized ads and may share data for targeted advertising; California users can opt out by contacting them.
Do they sell or share your data, and can you opt out?
They say they do not sell data, but they share with processors and may share for targeted ads with an opt-out.
What rights do they take over what you type and what the AI makes?
You own your content, but you grant a worldwide, royalty-free, sublicensable license for running, marketing, and training models.
How long do they keep your data after you delete it, and can you delete it in the app?
Contact data is kept six months after account deletion; ratings are never deleted and reviews are usually kept.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They process areas of interest and personalize services, but they do not describe memory controls you can turn off.
Do they commit to basic security, and have they leaked data?
They describe technical and organizational safeguards and password-protected accounts, but no independent audit.
Is there a real age gate, and are teens protected?
You must be 18 or legal drinking age; they may verify age but mainly rely on you saying you qualify.
Will they tell you when the rules change, and is the policy specific?
Both documents are dated; they say they will give reasonable advance notice of material term changes.
Can they close your account without warning, and can you get your data out first?
They may suspend or terminate access and are not required to give notice, especially for fraud or abuse.
If something goes wrong, who pays?
The app is as-is, liability is capped at 12 months of payments or EUR 100, and you may have to indemnify them.
Do subscriptions renew on their own, and can you get a refund?
Not stated in the documents.
The privacy policy is 2,541 words at a college graduate level (Flesch reading ease 39.7); the terms are 12,410 words at a professional or legal expert level.
