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FTier FHighest risk · 30/100
  • The documents do not say whether your data trains AI.
  • Your data is used for personalized ads, including by third-party ad companies.
  • The policy allows data sales or sharing; it does not describe an opt-out.
  • The documents do not say who can read your content.

VK collects a lot, shares it for ads, can close you anytime, and keeps copies after you delete.

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Privacy policy · August 10, 2026 ↗Terms · August 10, 2026 ↗19 min read · professional or legal expert level28 lines verified word for word
  • Capped at D (the answers alone would give D): Sells or shares your data with no opt-out

Collected

What is collected

Name, phone or email, posts, device data, location, and sometimes contacts, camera, health, and ID papers.

Read the exact line

Privacy policy

“including the host’s IP address, the user’s operating system, the browser type, geographic location, the internet service provider, information from the address book, and information obtained by accessing the camera, microphone and other devices”

Training

How it is used

They run the site, personalize posts and ads, and send data to ad and analytics partners.

Read the exact line

Privacy policy

“to satisfy the User’s interests by displaying information relevant to the User’s interests, on-target advertising (showing information relevant to his/her interests), and generating generalized statistical/analytical information.”

Sharing

Who may see it

Friends and the public can see what you post; ads, affiliates, apps, and the state can get data too.

Read the exact line

Privacy policy

“The Website Administration may transfer this data to partners (exclusively to the extent necessary to achieve this goal) who participate in the analysis, placement, and promotion of content for Users”

Kept

How long it is kept

You can delete your page, but they may keep data for law and keep backup copies of posts.

Read the exact line

Privacy policy

“In case of the personal page removal, the Site Administration stores the User’s personal data on its electronic media for the time period needed and established by the current legislation of the Russian Federation.”

Controls

Your controls

You can change privacy settings, edit your page, or remove it in My Settings.

Read the exact line

Privacy policy

“the User himself / herself removes his / her personal page, using the Remove My Page functionality available to the User in the My Settings section”

Fine print

The fine print

They can change rules, close you without notice, and the site is as-is with little .

Read the exact line

Terms of service

“suspend, limit or terminate the User’s access to all or any sections or services of the Site at any time for any reason or without explaining the reason, with or without advance notice.”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Tighten who can see your profile and posts

    Privacy / confidentiality settings described in clause 6.3 of the privacy rules

  2. Delete your page if you want to leave

    My Settings → Remove My Page (privacy 5.1.5)

  3. Ask them to update or delete data you cannot edit

    Write to prem. 1-N, bld. 12-14, Lit. A, Khersonskaya st., St. Petersburg, Russia, 191024 or support@vk.com (privacy 9.1)

  4. Check login history

    My Settings / Security → Show activity history

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · What is collected

Besides your profile, they can take contact lists and use camera and mic data from your device.

Read the exact line

Privacy policy

“information from the address book, and information obtained by accessing the camera, microphone and other devices”

For example, installing the app could let them read your phone contacts or use the camera for site features.

2 · How it is used

If you are outside Russia, your ads can go through Google and AppLovin, and they get your IP and ad ID.

Read the exact line

Privacy policy

“In order to provide Users located outside the territory of the Russian Federation with relevant advertising, the Website Administration uses the Google AdMob and SDK AppLovin MAX services.”

For example, using VK abroad can send your device advertising ID to those ad networks.

3 · How it is used

They can give your data to ad and analytics partners so they can target you.

Read the exact line

Privacy policy

“The Website Administration may transfer this data to partners (exclusively to the extent necessary to achieve this goal) who participate in the analysis, placement, and promotion of content for Users”

For example, an advertiser’s tools could get enough data to show you ads based on your VK activity.

4 · How long it is kept

Even after you delete a post, they can keep a copy forever.

Read the exact line

Terms of service

“the Site Administration has the right to keep archive copies of the user Content for an indefinite period.”

For example, you delete an old photo, but a backup on their servers can still exist.

5 · How it is used

They get a free license to use your posts worldwide and can pass that right to others, including for ads.

Read the exact line

Terms of service

“The Site Administration has a right to transfer these rights described in this clause to the third-parties.”

For example, a photo you posted could appear in VK promo material even after you take it down from your wall.

6 · The fine print

They can lock or delete your account whenever they want, even without telling you first.

Read the exact line

Terms of service

“suspend, limit or terminate the User’s access to all or any sections or services of the Site at any time for any reason or without explaining the reason, with or without advance notice.”

For example, you could lose your page overnight and not get a warning email.

7 · The fine print

They do not promise the site will work well, and they limit what they will pay if it harms you.

Read the exact line

Terms of service

“THE WEBSITE AND ITS FUNCTIONALITY, INCLUDING ALL SCRIPTS, APPLICATIONS, CONTENT, AND DESIGN OF THE WEBSITE, ARE PROVIDED "AS IS."”

For example, if a bug wipes your files, they say they are not responsible for that loss.

8 · The fine print

If they change the rules, keeping using VK can count as you agreeing, even without a special alert.

Read the exact line

Terms of service

“The continuation of use of the Site by the User after changes and/or additions are made to these Terms will mean the User’s agreement with and acceptance of such changes and/or additions.”

For example, a new sharing rule could apply just because you opened the app after they posted it.

9 · What is collected

Face masks track your face live on the device and they say they do not save or share that face data.

Read the exact line

Privacy policy

“the Site Administration does not collect, store, or share with third parties any information about face data, and only accesses the image from the User’s device camera using these technologies in order to provide the functionality”

For example, putting a filter on a selfie should not upload a face map to their servers, according to this line.

10 · The fine print

Privacy rule changes are supposed to go live only after 10 days on the privacy page.

Read the exact line

Privacy policy

“In case changes are made to these Rules, the Site Administration shall notify the users by posting the new version of the Rules on the Site permanently at https://vk.com/privacy not later than 10 days before such changes become effective.”

For example, a new data-sharing line should sit on vk.com/privacy for 10 days before it applies.

11 · The fine print

They rely on you saying you are old enough or have a parent’s okay; they do not describe ID checks.

Read the exact line

Terms of service

“By registering at the Site the Site User confirms that his age is sufficient for such registration under the applicable laws and/or he has all necessary consents (e.g. parental consents)”

For example, a teen can tick that they are allowed and create an account without extra proof.

Words to know

Legal words from the lines above, in plain English.

service providers
Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
personal data
Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
tracking pixels
Tiny invisible images or bits of code in a page, app or email that report back when and where you opened it. For example, a pixel in a marketing email tells the sender the moment you read it.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
consent
Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
How we got here · grade F · score 30/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
  • What does the app collect beyond what it needs to work?

    They collect account and posts plus device IDs, location, cookies, address book, camera and mic access, and extra ID or health data for some services.

  • Does it record your voice, face or body, and what happens to that?

    Face filters track your face in real time; they say they do not collect, store, or share face data. Voice is not described as a biometric they keep.

  • Are your chats and uploads used to train AI models, and is that off by default?

    Not stated in the documents.

  • Can employees or contractors read your conversations, and when?

    Not stated in the documents.

  • Are you profiled or tracked for advertising?

    They personalize ads and send IP and advertising IDs to Google AdMob and AppLovin, plus other ad and analytics partners.

  • Do they sell or share your data, and can you opt out?

    They share data with VK LLC, affiliates, ad partners, app developers, and promotion co-organizers. No sale opt-out is described in these pages.

  • What rights do they take over what you type and what the AI makes?

    You grant a free worldwide license so they can run the site and use your content in promo, pass those rights to others, and keep promo even after you remove the post.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    You can delete your page in settings and restore it for 210 days. They keep data as Russian law requires and may keep content archives indefinitely.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They personalize info and ads using automated scoring with affiliates, but they do not describe a memory you can view or turn off.

  • Do they commit to basic security, and have they leaked data?

    They describe login, phone linking, unusual-login blocks, and general technical and organizational protection. No independent audit is named.

  • Is there a real age gate, and are teens protected?

    You must be old enough under local law or have parental consent. They do not describe age checks beyond you confirming at signup.

  • Will they tell you when the rules change, and is the policy specific?

    Privacy rules are dated and should be posted 10 days early. The terms say they can change without special notice and continued use means you accept.

  • Can they close your account without warning, and can you get your data out first?

    They can block or remove your page at any time, for any reason or none, with or without notice. Removing the page wipes what was on it.

  • If something goes wrong, who pays?

    The site is as-is with no promise it will work. They refuse liability for indirect loss, lost data, or reputation harm.

  • Do subscriptions renew on their own, and can you get a refund?

    Not stated in the documents.

The privacy policy is 4,325 words at a professional or legal expert level (Flesch reading ease 21.7); the terms are 7,702 words at a professional or legal expert level.

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