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FTier FHighest risk · 33/100
  • The policy allows AI training; it does not describe an opt-out.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared with partners and affiliates; you can opt out.
  • The policy describes staff access for safety and legal checks.

VSCO takes a license to your photos, may train AI on them, runs targeted ads.

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Privacy policy ↗Terms ↗34 min read · professional or legal expert level33 lines verified word for word
  • Capped at C (the answers alone would give D): Uses your content for AI training with no opt-out

Collected

What is collected

Account info, photos, messages, device IDs, location, keystrokes, and data from ad partners.

Read the exact line

Privacy policy

“Device DataInformation about your device or browser when you use our Services, like your operating system, device type, IP address, unique identifiers, and general location information.”

Training

How it is used

They run the app, show targeted ads, and may use your data to train AI models.

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Privacy policy

“We may use your data for research and development so we can understand and improve our, or our partners’ services (including artificial intelligence and machine learning models) or develop inferences about you.”

Sharing

Who may see it

Service providers, affiliates, ad networks, and the public if you post; they treat some sharing as a sale.

Read the exact line

Privacy policy

“We work with third-party advertising partners and intermediaries (e.g., ad networks, retargeters, sell-side or demand-side platforms, ad servers, clean rooms, identity resolution providers, measurement providers, and publishers”

Kept

How long it is kept

They keep data as long as they need it; backups may stay after you delete your account.

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Privacy policy

“We’ll either delete your data or it unless deletion or isn’t possible or practical (for example, because your data is in backup archives or in certain emails)”

Controls

Your controls

You can delete your account, unsubscribe from marketing, and opt out of targeted ads in Privacy Choices.

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Privacy policy

“You can opt-out of "sales,” “shares,” and processing for “targeted advertising” that occur via cookies or other tracking technologies by clicking Your Privacy Choices”

Fine print

The fine print

content license, auto-renewing paid plans, you them.

Read the exact line

Terms of service

“you grant us a , , non-exclusive, , , worldwide license to use, reproduce, distribute, publicly perform, publicly display, and make derivative works of your Creator Content and AI Content”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Turn off targeted ads / sales / sharing

    Your Privacy Choices in the website footer or mobile app, plus the non-cookie request linked from that page

  2. Delete your account and data

    Follow the account-deletion instructions linked from the Privacy Policy (“Delete your data”)

  3. Cancel auto-renewing membership

    Cancel on the same platform you subscribed (VSCO, payment provider, or app store) using the links in the Paid Services section

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They can keep using your photos, videos, and AI outputs forever, even after you leave, and can pass that right to others.

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Terms of service

“you grant us a , , non-exclusive, , , worldwide license to use, reproduce, distribute, publicly perform, publicly display, and make derivative works of your Creator Content and AI Content”

For example, a photo you posted years ago could still be used in their marketing or model work after you delete your account.

2 · How it is used

Your uploads can be used to train AI. The documents do not describe a way to turn that off.

Read the exact line

Terms of service

“This license includes the right to use certain Content for Creator Promotion and to develop, train, and improve AI or machine learning models as further described in our Creator Content Standards.”

For example, pictures you edit in VSCO could help train future editing tools without a training switch in the app.

3 · How it is used

They can send your identifiers to ad companies so you (or people like you) see targeted ads on and off VSCO.

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Privacy policy

“Similarly, we may upload information about our Creators to advertising partners to facilitate interest-based advertising to those users, or similar users, on our or other services.”

For example, your email or device ID could be uploaded so you see VSCO or partner ads on social media.

4 · How it is used

Under some U.S. laws they treat ad sharing as a sale or share, though they offer opt-outs.

Read the exact line

Privacy policy

“these disclosures of personal information may be considered a “sale,” “share,” or processing of personal information or “targeted advertising” unless certain exceptions apply”

For example, a California user can click Your Privacy Choices to try to stop that sharing.

5 · The fine print

If someone sues over your posts or how you used the app, you may have to pay VSCO’s legal bills.

Read the exact line

Terms of service

“You agree to , and hold us, our affiliated companies, and our respective subsidiaries, employees, contractors, agents, officers, and directors harmless from and against any and all claims”

For example, if a photo you uploaded leads to a lawsuit, you could be on the hook for their lawyer costs.

6 · The fine print

They can shut your account whenever they want, including without a stated warning.

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Terms of service

“We may terminate this Agreement or your ability to access or use any or all of our Services at any time for any reason”

For example, you could lose access to stored photos if they decide to close the account.

7 · The fine print

Paid memberships renew on their own, and you generally do not get money back for the current period.

Read the exact line

Terms of service

“After any applicable cancellation periods, all fees and charges you paid for your then-current Subscription term are non-cancellable and non-refundable.”

For example, if you cancel mid-month you still pay through the end of that billing cycle with no refund.

8 · What is collected

For photo AI edits they say they do not keep face or body biometrics after the edit is done.

Read the exact line

Privacy policy

“We also do not extract or store biometric information from your content. Any analysis needed to make the requested edit is used only to provide that edit and is not stored after the edit is complete.”

For example, an AI sky swap on a portrait should not leave a stored face template.

9 · What is collected

They can log how you move the mouse and what you type on the site, not just what you post.

Read the exact line

Privacy policy

“clicks, mouse movements, keystrokes, or other actions taken on the Services.”

For example, typing a search then deleting it could still be recorded as activity data.

Words to know

Legal words from the lines above, in plain English.

device identifiers
Codes that single out your phone or computer, used to recognise you across apps and sites. For example, the advertising ID on your phone lets two unrelated apps know they are seeing the same person.
model training
Using your content and conversations as examples to teach an AI system, which can then echo them in future answers. For example, a story you write in a chatbot may be studied by the company to make the next version of the bot.
profiling
Building a picture of who you are, what you like and what you might do next from your data. For example, an app may guess your income, health or politics from what you watch and tap.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
de-identified
Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
opt out
Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
targeted advertising
Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
cookies
Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
tracking pixels
Tiny invisible images or bits of code in a page, app or email that report back when and where you opened it. For example, a pixel in a marketing email tells the sender the moment you read it.
worldwide license
You let the company use your content anywhere on earth, usually for free and for as long as it likes. For example, a video you post can be shown in ads in any country without asking you again.
royalty-free
The company can use your content without ever paying you for it. For example, your photo can appear in the app's ads and you get nothing.
sublicensable
The company can pass its rights over your content on to other companies without asking you. For example, an app can let an advertiser or a partner reuse your video under the licence you gave.
How we got here · grade F · score 33/100 · 15 of 15 policy answers backed by a verified quote · 1 not stated
  • What does the app collect beyond what it needs to work?

    They collect more than account and posts: device IDs, IP, general location, keystrokes, mouse movements, others’ contacts, and data from ad partners.

  • Does it record your voice, face or body, and what happens to that?

    They say photo AI does not extract or store biometric information, and computer vision does not process biometric identifiers.

  • Are your chats and uploads used to train AI models, and is that off by default?

    They may use your data and content to train AI and machine learning models. No training opt-out is described.

  • Can employees or contractors read your conversations, and when?

    They say they do not generally monitor all content; humans review reported content and help enforce rules.

  • Are you profiled or tracked for advertising?

    Third-party ad partners use cookies and IDs for interest-based ads on VSCO and other sites.

  • Do they sell or share your data, and can you opt out?

    Sharing with ad partners may count as a sale or share under state law; they offer Privacy Choices and a request form to opt out.

  • What rights do they take over what you type and what the AI makes?

    You own your content, but you grant a perpetual, irrevocable, sublicensable worldwide license that includes AI training.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    You can delete content or your account via their instructions or support. They keep data as long as needed and backups may remain.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    They build inferences and use recommenders, but do not describe a memory you can view, edit, or turn off.

  • Do they commit to basic security, and have they leaked data?

    Not stated in the documents.

  • Is there a real age gate, and are teens protected?

    You must be at least 13 (18 for some products). They are not directed at under-13s and say they delete that data if found.

  • Will they tell you when the rules change, and is the policy specific?

    Policies are undated. They say they will notify of material privacy changes, but continued use after the effective date means you accept.

  • Can they close your account without warning, and can you get your data out first?

    They may end your access at any time for any reason. Inactive accounts may be deleted; notice is not required.

  • If something goes wrong, who pays?

    The app is as-is, liability is capped at fees paid in 12 months or $100, and you must indemnify them for claims from your use.

  • Do subscriptions renew on their own, and can you get a refund?

    Subscriptions auto-renew. After any cancel window, current-term fees are non-refundable.

The privacy policy is 7,795 words at a professional or legal expert level (Flesch reading ease 9.9); the terms are 8,799 words at a college graduate level.

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