weheartit
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
They take a lasting license on what you post, share data with many ad networks, and can close your account anytime.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account info, posts, device logs, cookies, ad IDs, and sometimes location or photos.
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Privacy policy
“Personal Information may also include data like your IP address, information about your usage of our Services, financial or transactional details, user identifiers, your location, or other application specific information”
Training
They run the site, personalize it, market to you, and share data so ads can follow you.
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Privacy policy
“Such information may be used to send you targeted advertisements for products and services that are relevant to your interests.”
Sharing
Other users can see what you post; many ad companies and service providers also get data.
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Privacy policy
“In particular, we share Non-Identifying Information (including the advertising identifier currently associated with your device) and Log Data and other information with third party advertising and technology companies.”
Kept
They say they keep it only as long as needed; no clear number of days after you delete.
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Privacy policy
“We keep your Personal Information for no longer than necessary for the purposes for which the Personal Information is processed.”
Controls
You can delete your account on the site, email them, or use a Do Not Sell link in some states.
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Privacy policy
“If you have any questions about this Privacy Policy or if you would like us to delete your Personal Information, you can delete your account from the website, or by contacting us at [email protected]”
Fine print
They can close you anytime, take a forever license on posts, and auto-renew paid plans.
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Terms of service
“We reserve the right to terminate, suspend, or deny access to our Services to any individual, and to modify or terminate the Services for any reason, with or without notice and at any time.”
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Use Do Not Sell or Share if eligible
Privacy policy “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” link, app Settings, or cookie preferences
Delete your account
Delete from the website, or email [email protected] / Super Basic LLC, 9570 West Pico Blvd, Los Angeles, CA 90035
Turn off ad tracking on your phone
iOS: Apple support HT202074; Android: Google ads settings; also browser cookie options
Cancel a subscription in the store
iTunes, Google Play, or other platform settings at least 24 hours before renewal
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They keep the right to use, copy, and share what you posted forever, even after you leave.
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Terms of service
“you agree that the rights that you have granted under the User Content License will continue to survive even if you stop using the Services or your account is otherwise terminated.”
For example, a photo you Hearted could stay on someone else’s profile and in their ads after you delete your account.
Ad companies can reuse what they get about you for their own business, not just We Heart It’s ads.
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Privacy policy
“In some cases these third parties will also use the data that they collect for their own purposes, such as aggregating your data with other data they hold in order to inform advertising related services provided to other clients.”
For example, an ad network could mix your app use with other apps’ data to target you elsewhere.
U.S. users generally cannot sue in court as a group.
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Terms of service
“YOU AND We Heart It MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, and not as a plaintiff or class member in any purported class or representative proceeding.”
For example, if many people lost money the same way, you could not join a .
If someone sues them because of how you used the app or what you posted, you may have to pay their legal bills.
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Terms of service
“You hereby agree to and hold us, our business partners, third-party suppliers and providers, licensors, officers, directors, employees, distributors and agents”
For example, if a photo you posted leads to a lawsuit, they can ask you to cover their lawyers.
They can shut your account or the whole service without warning.
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Terms of service
“We reserve the right to terminate, suspend, or deny access to our Services to any individual, and to modify or terminate the Services for any reason, with or without notice and at any time.”
For example, you could lose access overnight and they say they will not refund you.
Paid plans keep charging unless you turn off auto-renew in the app store in time.
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Terms of service
“The subscription will automatically renew for the same period as the Initial Term (“Renewal Term”) and in accordance with the then-current fees”
For example, a monthly plan bills again unless you cancel in iTunes or Google Play at least 24 hours early.
If you allow it, they can tap location, calendar, or your photos.
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Privacy policy
“With your consent, we may access Personal Information from your device, such as your specific or general location, calendar, or photo library in order to provide Services you have requested.”
For example, a photo feature could ask to open your whole photo library.
California and some other states can tell them not to sell or share personal information for ads.
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Privacy policy
“that we opt them out of the “sale” or “sharing” of their Personal Information (“Right to Opt Out”), which can be done at the below “Do Not Sell or Share My Personal Information” link.”
For example, you can use their Do Not Sell or Share link if you live in California.
They say the service is for adults, but they do not describe a real age check.
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Privacy policy
“The Services are not directed to children under 18. We do not knowingly collect Personal Information from children under 18.”
For example, a teen could still sign up if they say they are old enough.
They claim basic security but do not promise it will never leak.
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Privacy policy
“We employ reasonable administrative, physical and electronic measures designed to help protect your information from unauthorized access.”
For example, they say they use reasonable measures, then add they cannot guarantee your data stays secure.
Words to know
Legal words from the lines above, in plain English.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- targeted advertising
- Ads chosen for you based on what you have done across other apps and websites, not just this one. For example, you look at shoes in one app and see shoe ads in a totally different app the next day.
- device identifiers
- Codes that single out your phone or computer, used to recognise you across apps and sites. For example, the advertising ID on your phone lets two unrelated apps know they are seeing the same person.
- de-identified
- Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- perpetual
- Lasting forever, with no end date. For example, a perpetual licence means the company can keep using your video years after you leave.
- indemnify
- You promise to pay the company's legal costs and losses if your use of the service gets it sued. For example, if you post a song you do not own and the label sues the app, you owe the app's lawyer bills.
- auto-renewal
- Your subscription keeps charging you at the end of each period until you cancel it. For example, a free trial turns into a paid monthly plan unless you cancel before it ends.
- consent
- Your clear agreement to something, given by an action like ticking a box or tapping Accept. For example, a pop-up asking if the app may use your location is asking for consent.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
How we got here · grade F · score 33/100 · 15 of 15 policy answers backed by a verified quote · 3 not stated
What does the app collect beyond what it needs to work?
Besides account and posts, they collect logs, IP, cookies, ad IDs, and with consent location, calendar, and photo library.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They share device and usage data with many ad networks for targeted ads, including those companies’ own uses.
Do they sell or share your data, and can you opt out?
They share with advertisers and partners; California users get a Do Not Sell or Share opt-out.
What rights do they take over what you type and what the AI makes?
You keep ownership, but you grant a worldwide, sublicensable license that lasts forever, including after you leave.
How long do they keep your data after you delete it, and can you delete it in the app?
You can delete your account on the website or email them; they do not say data is gone within 30 or 90 days.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
They say they profile you from how you use the service, but they do not describe memory controls you can edit.
Do they commit to basic security, and have they leaked data?
They describe reasonable admin, physical, and electronic safeguards, but no audit or bug-bounty program.
Is there a real age gate, and are teens protected?
Privacy says not for under 18 and they delete if they learn a child signed up; no age-proofing is described.
Will they tell you when the rules change, and is the policy specific?
The privacy policy is dated; they post updates and say using the service means you accept future versions.
Can they close your account without warning, and can you get your data out first?
They may suspend or terminate any account for any reason, with or without notice, and without refunds.
If something goes wrong, who pays?
The service is as-is with a small liability cap, and you must indemnify them for claims tied to your use or posts.
Do subscriptions renew on their own, and can you get a refund?
Subscriptions auto-renew; they charge shortly before renewal and you cancel in the app store at least 24 hours ahead.
The privacy policy is 5,583 words at a college level (Flesch reading ease 44.3); the terms are 9,694 words at a fairly hard level.
