Wix
- The documents do not say whether your data trains AI.
- Your data is used for personalized ads, including by third-party ad companies.
- Data is shared with partners and affiliates; you can opt out.
- The documents do not say who can read your content.
Wix collects lots of account, usage, and partner data, may “sell/share” for ads with an opt-out.
Agent Trust Hub uses AI and may make mistakes. Review reports and confirm their contents before relying on them.
Collected
Account details, payments, IDs, browsing and clicks, device info, and data from ads and social partners.
Read the exact line
Privacy policy
“we may collect usage Personal Information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heatmaps and scrolls”
Training
They use it to run the service, fight fraud, and run and measure ad campaigns.
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Privacy policy
“iii) advertising and marketing partners in order to monitor, manage and measure our ad campaigns.”
Sharing
Affiliates, vendors, social networks, ad and analytics partners may get it; you can opt out of “sale” and targeted ads.
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Privacy policy
“we may have "sold" (using that rather broad and dramatic term as defined by U.S. privacy laws and regulations) or shared the categories of Personal Information listed above”
Kept
They keep it as long as they think they need it; you can through their Help Center.
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Privacy policy
“We retain your Personal Information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy”
Controls
You can delete or download your account, correct some data, and use Do Not Sell or Share / GPC.
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Privacy policy
“Just visit our Do Not Sell or Share My Personal Information page. You also can use the Global Privacy Control to signal your opt-out preference.”
Fine print
Israeli Light/Core plans can cancel with a refund.
No exact line could be verified.
Expand “Read the exact line” to see the source alongside the explanation.
What you can turn off
The controls and opt-outs their own documents describe, and where they say to find them.
Opt out of sale/share and targeted ads
Do Not Sell or Share My Personal Information page, or Global Privacy Control
Delete your Wix account and personal information
Help Center article “Permanently Deleting Your Wix Account”, web form, or privacy@wix.com
Download a copy of your account data
Help Center article “Retrieving Your Wix Account Data” or the access web form
If a switch is not where they say, the deletion request above still applies.
Line by line
The lines that matter most, worst first.
They may take copies of government IDs and company papers you upload.
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Privacy policy
“Personal Information contained in scanned identification documents (such as an ID card, driver’s license, passport, or official company registration documents).”
For example, if you verify a domain or business, they may keep a scan of your passport.
Under U.S. law they treat sharing with ads and social platforms as a “sale,” though they say they are not auctioning data.
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Privacy policy
“We may have "sold" (using that rather broad and dramatic term as defined by U.S. privacy laws and regulations) or shared the categories of Personal Information listed above in the past 12 months to our affiliates, Third Party Service Providers, promotional partners, advertising partners, analytics partners, and social media platforms.”
For example, an ad network could get identifiers used to show you Wix ads elsewhere.
Ad partners get information so Wix can track whether ads work.
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Privacy policy
“iii) advertising and marketing partners in order to monitor, manage and measure our ad campaigns.”
For example, after you visit wix.com, a partner cookie may help them retarget you.
They do not promise a short, fixed delete-by date.
Read the exact line
Privacy policy
“We retain your Personal Information for the time period reasonably necessary to achieve the purposes described in this Privacy Policy, or any other notice provided at the time of collection.”
For example, old support emails might stay as long as they say they still need them.
U.S. users can opt out of sale/share and targeted ads.
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Privacy policy
“You can tell us not to "sell" your personal information according to applicable law, even though we don't technically sell your information in the traditional sense.”
For example, you can open their Do Not Sell or Share page or send a Global Privacy Control signal.
You can ask them to delete your account and personal information.
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Privacy policy
“Please follow the instructions provided in this Help Center article: <"Permanently Deleting Your Wix Account">, which explains how to delete your Personal Information.”
For example, you follow the Help Center steps or email privacy@wix.com to .
Israeli Light/Core subscribers can cancel anytime and get a pro-rata refund.
Read the exact line
Terms of service
“For the period from the effective date of cancellation onwards, Wix will reimburse you with a proportional refund to your connected and updated payment method, within 14 days of us receiving the Cancellation Notice.”
For example, if you cancel mid-cycle in Israel, unused days are refunded within 14 days.
They say they do not take data from kids under 16, but they do not describe a hard age check.
Read the exact line
Privacy policy
“Wix does not knowingly collect, use, sell or share the Personal Information of children under the age of 16.”
For example, a 15-year-old who signs up with a fake birthday may still get an account.
Words to know
Legal words from the lines above, in plain English.
- de-identified
- Data with your name and obvious identifiers removed, though it can sometimes still be traced back to you. For example, your chats with names stripped out may still be kept and studied after you delete your account.
- personal data
- Any information that is about you or can be linked to you, from your name to your phone's ID. For example, your email, your IP address and the list of apps on your phone are all personal data.
- retention
- How long a company keeps your data before deleting it. For example, a policy might keep your messages for 30 days after you delete them, or for as long as it likes.
- sell or share
- Under California law, selling means passing your data to others for money or other value; sharing means passing it on for targeted ads. For example, letting an ad network use your browsing history in return for ad space counts as a sale.
- opt out
- Something is on by default and stays on until you find the setting and turn it off. For example, your chats may be used for training unless you go into settings and switch it off.
- affiliates
- Other companies owned by or connected to the same parent company. For example, if you use one app, its sister apps under the same owner may also get your data.
- third parties
- Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
- service providers
- Outside companies that handle your data on the app's instructions, such as a cloud host or an email sender. For example, the company that stores the app's files in the cloud sees your data but only does what the app tells it.
How we got here · grade F · score 32/100 · 15 of 15 policy answers backed by a verified quote · 8 not stated
What does the app collect beyond what it needs to work?
They collect account and payment data, scanned IDs, browsing and click activity, heatmaps, device details, and data from social, lead, and ad partners.
Does it record your voice, face or body, and what happens to that?
Not stated in the documents.
Are your chats and uploads used to train AI models, and is that off by default?
Not stated in the documents.
Can employees or contractors read your conversations, and when?
Not stated in the documents.
Are you profiled or tracked for advertising?
They work with advertising and marketing partners and let U.S. users opt out of targeted advertising.
Do they sell or share your data, and can you opt out?
They say they may have “sold” or shared data with affiliates, ads, analytics, and social platforms, and offer a Do Not Sell or Share opt-out.
What rights do they take over what you type and what the AI makes?
Not stated in the documents.
How long do they keep your data after you delete it, and can you delete it in the app?
They keep data as long as they think they need it. Deletion is through a Help Center article, a web form, or email, not a stated 30- or 90-day wipe.
Does it build a lasting memory or profile of you, and can you see, edit or turn it off?
Not stated in the documents.
Do they commit to basic security, and have they leaked data?
Not stated in the documents.
Is there a real age gate, and are teens protected?
They say they do not knowingly collect data of children under 16, with no age-assurance process described.
Will they tell you when the rules change, and is the policy specific?
Both documents are dated, but retention is only “reasonably necessary,” and they tell you to leave if you disagree rather than promising advance notice of every change.
Can they close your account without warning, and can you get your data out first?
Not stated in the documents.
If something goes wrong, who pays?
Not stated in the documents.
Do subscriptions renew on their own, and can you get a refund?
For Israeli Light/Core plans they describe ongoing billing you can cancel with a pro-rata refund. General worldwide refund rules are not in this excerpt.
The privacy policy is 1,592 words at a professional or legal expert level (Flesch reading ease 10.4); the terms are 1,192 words at a professional or legal expert level.
