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Yahoo! JAPAN Auction

FTier FHighest risk · 31/100
  • The documents do not say whether your data trains AI.
  • Your data is used for personalized ads, including by third-party ad companies.
  • Data is shared only with the providers who run the service.
  • The documents do not say who can read your content.

These are advertiser ad-buy terms: they own collected ad data, limit , and can stop service or change rules.

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Terms ↗Privacy policy could not be read59 min read · college graduate level24 lines verified word for word

Collected

What is collected

Advertiser data plus logs and cookies from ad delivery; they own what they collect themselves.

Read the exact line

Terms of service

“With regard to the data held by a Customer that such Customer provides to the Company in connection with distribution of the Ads (including distribution, log and cookie information, regardless of its nature; the “Customer-Provided Data”)”

Training

How it is used

They use that data to run and improve marketing services, including combining it with other data.

Read the exact line

Terms of service

“the Company shall use such data to the extent necessary for the purposes listed in each of the following items, unless separately agreed upon between the Company and the Customer.”

Sharing

Who may see it

They may give advertiser-provided data to third parties when needed to operate or improve the services.

Read the exact line

Terms of service

“Moreover, the Company may also provide a third party with the Customer-”

Kept

How long it is kept

The documents do not say how long they keep personal data; unused ad accounts may be deleted after 12 months.

Read the exact line

Terms of service

“If no Ads are distributed or no applications for reservation-type ads are made in the Customer’s Ad Account for twelve (12) consecutive months, the Company may terminate the Usage Agreement”

Controls

Your controls

Advertisers can cancel after paying fees; there is no consumer privacy dashboard described here.

Read the exact line

Terms of service

“The Customer shall be entitled to cancel the applicable Usage Agreement at any time upon full payment of all ad fees payable under a Usage Agreement”

Fine print

The fine print

They can change the terms by posting online; Tokyo courts apply; their is capped.

Read the exact line

Terms of service

“The Company shall be entitled to change any of the provisions of these Terms at any time as the Company considers necessary.”

Expand “Read the exact line” to see the source alongside the explanation.

What you can turn off

The controls and opt-outs their own documents describe, and where they say to find them.

  1. Cancel the usage agreement after paying outstanding ad fees

    Notify the Company as designated; reservation-type and Search-Linked Branding Ads follow Appendix 3 and 4

  2. Ask for a Non-Billable Click investigation within 60 days

    Declare to the Company within sixty (60) days from the date of the relevant Clicks, Etc. (Article 11)

  3. Watch the company website for term changes

    Posted on the Company’s website with content and effective date (Article 28)

If a switch is not where they say, the deletion request above still applies.

Line by line

The lines that matter most, worst first.

1 · How it is used

They claim ownership of logs, cookies, and other data they gather from running ads, not just a limited license.

Read the exact line

Terms of service

“Except for the Customer-Provided Data, the Company shall own all data collected by the Company itself in connection with distribution of the Ads or by means of the Company Tools”

For example, click and cookie data from your campaign can be treated as theirs to use under their privacy policy.

2 · The fine print

If they harm you, they only pay up to what you spent on ads in the last six months, and only ordinary direct losses.

Read the exact line

Terms of service

“the aggregate amount of damages payable by the Company shall not exceed the total amount of the ad fees and the sale price of any Transferred Receivables actually paid to the Company by the Customer or the Advertising Agency under the Usage Agreement or the Agency Usage Agreement relating to the Ads during the six (6) months preceding the claim”

For example, a long outage that costs you a big campaign might still only get you a refund of recent ad spend.

3 · The fine print

They can stop your ads at once if they think you broke the rules or a partner objects, and you still pay fees already incurred.

Read the exact line

Terms of service

“In the event of the following circumstances, the Company may immediately suspend, discontinue or terminate the provision of the Services without bearing any legal responsibility to the Customer”

For example, a partner site could flag your landing page and your ads could stop the same day.

4 · How it is used

Advertiser-supplied data, including logs and cookies, can be given to others to run or improve marketing services.

Read the exact line

Terms of service

“Moreover, the Company may also provide a third party with the Customer-”

For example, measurement or placement partners could receive campaign data you uploaded.

5 · The fine print

They can rewrite the contract whenever they want if they post it online; they do not promise a personal email first.

Read the exact line

Terms of service

“In such case, the Company shall publicize the fact that these Terms will be changed, the content of the changed Terms, and the effective date thereof, by way of posting the same on the Company’s website or any other appropriate means.”

For example, a new fee or data-use rule could take effect after a website notice you never saw.

6 · The fine print

Cancelling many reserved ads can still cost the full booked amount unless a narrow exception applies.

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Terms of service

“Customers must pay an amount equal to the full ad fees under the Usage Agreements as a cancellation fee”

For example, pulling a booked branding campaign mid-flight may still bill you as if it ran.

7 · The fine print

If your ads get them sued, you have to handle it and pay, unless they caused the harm.

Read the exact line

Terms of service

“In the event that a third party makes a claim or the like against the Company to the effect that such third party has incurred damage due to reasons attributable to the Customer’s beach of the provisions of the two preceding paragraphs, the Customer shall resolve such issue at its own responsibility and expense”

For example, if your ad copy infringes a trademark, you pay the legal fight, not them.

8 · Terms

Disputes go to Tokyo courts under Japanese law.

Read the exact line

Terms of service

“Any litigation pertaining to the Usage Agreement or Agency Usage Agreement shall be subject to the exclusive agreed-upon of the Tokyo District Court or Tokyo Summary Court in the first instance.”

For example, a foreign advertiser would have to sue in Tokyo, not in their home country.

9 · What is collected

They can mix your campaign data with other data they already hold.

Read the exact line

Terms of service

“the Company shall be entitled to use such data alone or in combination with or crossreferencing the Company-Collected Data (as defined in Paragraph 4 below) or various other data held by the Company”

For example, they could match your uploaded lists against their own cookie logs.

10 · The fine print

You can walk away from the ad contract once outstanding fees are paid, with extra rules for reserved products.

Read the exact line

Terms of service

“The Customer shall be entitled to cancel the applicable Usage Agreement at any time upon full payment of all ad fees payable under a Usage Agreement”

For example, you can stop a search campaign after settling the invoice.

Words to know

Legal words from the lines above, in plain English.

cookies
Small files a website saves on your device so it can recognise you and remember what you did. For example, a cookie keeps you logged in and can also tell an ad company which sites you visited.
third parties
Any company or person other than you and the app, such as advertisers, partners or analytics firms. For example, an analytics company that receives a record of every screen you tap is a third party.
governing law
Which country's or state's laws are used to settle any dispute, no matter where you live. For example, a user in Ohio may find the terms are judged under California law.
How we got here · grade F · score 31/100 · 15 of 15 policy answers backed by a verified quote · 8 not stated
  • What does the app collect beyond what it needs to work?

    They collect advertiser-provided data plus distribution, log, and cookie information from ad tools, and they combine it with other data they hold.

  • Does it record your voice, face or body, and what happens to that?

    Not stated in the documents.

  • Are your chats and uploads used to train AI models, and is that off by default?

    Not stated in the documents.

  • Can employees or contractors read your conversations, and when?

    Not stated in the documents.

  • Are you profiled or tracked for advertising?

    This is an ad-distribution service that uses logs, cookies, and tags, and may share data with third parties for marketing operations.

  • Do they sell or share your data, and can you opt out?

    They may give customer-provided data to third parties as needed to operate or improve marketing services; they do not describe a sale opt-out.

  • What rights do they take over what you type and what the AI makes?

    Not stated in the documents.

  • How long do they keep your data after you delete it, and can you delete it in the app?

    Not stated in the documents.

  • Does it build a lasting memory or profile of you, and can you see, edit or turn it off?

    Not stated in the documents.

  • Do they commit to basic security, and have they leaked data?

    Not stated in the documents.

  • Is there a real age gate, and are teens protected?

    Not stated in the documents.

  • Will they tell you when the rules change, and is the policy specific?

    The terms list many revision dates and say they will post changes and an effective date on their website.

  • Can they close your account without warning, and can you get your data out first?

    They may immediately suspend or terminate ads in listed cases without legal responsibility; other cancellations use notice.

  • If something goes wrong, who pays?

    They disclaim most warranties, cap damages at six months of fees, and make the advertiser resolve third-party claims about the ads.

  • Do subscriptions renew on their own, and can you get a refund?

    Ad fees are billed prepaid or postpaid; reserved ads often require a full-fee cancellation charge, and refunds for bad clicks are at their discretion.

The terms are 13,476 words at a college graduate level.

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